The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

March 4, 2015 | 1 min read

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M&C Saatchi LA has created this dreamy campaign for UGG Australia focusing on its new line of lightweight men’s shoes.

Running across North America, EMEA and APAC, ‘A lighter way to go’ follows the journey of a weightless pair of UGGs through a city landscape.

The simple idea showcases the brand’s ‘innovative new outsole’ to perfection if you ask us.

Advertising Agency: M&C Saatchi, Los Angeles, USA

Ad of the Day M&C Saatchi Ugg Australia

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