Jägermeister and Deutsch NY reveal new, “56 Parts. Best as One” campaign

Jägermeister and Deutsch NY have announced the liquor brand’s newest campaign, "56 Parts. Best as One," which alludes to the 56 top-secret ingredients found in the drink.

The campaign hired three artists --Olivia Knapp, Yeahhh! Studios and DKNG Studios-- to illustrate the Jägermeister’s three pillars: heritage, ingredients, and process (below).

Heritage

Ingredients

Process