16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

Jägermeister and Deutsch NY reveal new, “56 Parts. Best as One” campaign

Jägermeister and Deutsch NY have announced the liquor brand’s newest campaign, "56 Parts. Best as One," which alludes to the 56 top-secret ingredients found in the drink.

The campaign hired three artists --Olivia Knapp, Yeahhh! Studios and DKNG Studios-- to illustrate the Jägermeister’s three pillars: heritage, ingredients, and process (below).




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