The American Marketing Association’s New York (NYAMA) chapter has announced the four inductees who will be featured at this year’s Marketing Hall of Fame: Shelly Lazarus, chairman emeritus at Ogilvy & Mather, Yvon Chouinard founder of Patagonia, Trevor Edwards, president of Nike and David Aaker vice chairman at Prophet.
David Aaker, chairman, Prophet
"David Aaker has been called the father of modern branding because of his pioneering work to define brand equity and provide concepts and tools to build and manage brands and brand portfolios. He was also once profiled by California Magazine and called “the Plato and Newton of Branding.”
Aaker is the winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award) and the theory and practice of marketing (the Buck Weaver Award)."
Shelly Lazarus, chairman emeritus, Ogilvy & Mather
"Shelly Lazarus has been working, as she would say it, “In the business I love,” for more than four decades. She rose through the ranks of Ogilvy & Mather, assuming positions of increasing responsibility in the management of the company including president of O&M Direct North America, Ogilvy & Mather New York and Ogilvy & Mather North America.
She was named worldwide CEO of Ogilvy & Mather in 1996, chairman in 1997 and became chairman emeritus in July 2012. Under her leadership, David Ogilvy’s essential mission — the purpose of advertising was to build great brands — has remained the centerpiece of the company’s philosophy, extending across regions and marketing disciplines, and attracting some of the world’s largest and most respected brands including American Express, BP, Coca-Cola, IBM and Unilever among many others."
Trevor Edwards, president, Nike
"Trevor Edwards was born in London, England, growing up there and in Jamaica before attending Baruch College, City University of New York, where he received a bachelor’s degree in business in 1984. Five years later, while also working full time, he returned to Baruch College to receive his MBA and went on to begin his professional career at The Goldman Sachs Group, Inc., before joining Colgate-Palmolive Company to work in marketing. In 1992,
Edwards joined Nike as a regional marketing manager.
In his role of president, Edwards provides long-term business vision for one of the world’s most iconic brands and leads Nike’s deep understanding of consumers worldwide. His successful career at Nike showcases his ambition to put the consumer and the athlete at the center of all the company does."
Yvon Chouinard, founder, Patagonia
"Yvon Chouinard was born in Lewiston, Maine in 1938 and raised in Southern California. As a teen, he taught himself how to climb, surf, skin dive—and blacksmith. By the early 1970s when he founded Patagonia, Chouinard Equipment pitons, carabiners and ice axes had become the world standard.
Spending 140 days a year in the natural world, Chouinard learned early in his life as an alpinist, surfer and fly fisherman the seriousness of the environmental crisis—and he brought this knowledge to bear on his work. In the late 1980s, he instituted Patagonia’s earth tax, pledging 1% of sales to the preservation and restoration of the natural environment."