Ad of the Day: Nike Golf - Why Change?
Nike Golf has unveiled a celebrity-filled spot to promote its new Nike Golf Vapor driver.
Enlisting the help of five of its brand ambassadors ambassadors – Rory McIlroy, Tiger Woods, Charles Barkley, Michelle Wie and Bo Jackson – ‘Why Change?’ aims to convince golfers of all skill levels to up their game.
Comedian Keegan-Michael Key (of Key and Peele) provides the voiceover to the humorous spot which will run across the US for two weeks with supporting digital/interactive initiatives.
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Chris Groom, Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade, Brandon Thornton
Media / Communications: Alex Dobson, Jocelyn Reist
Account Team: Alyssa Ramsey, Rob Archibald, Heather Morba, Ramiro Del-Cid
Business Affairs: Dusty Slowik
Project Management: Nancy Rea
Executive Creative Directors: Joe Staples, Mark Fizloff
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Vincent Landay
Director of Photography: Nicolas Karakatsanis
Editorial Company: Joint Editorial
Editor: Matthew Hilber
Post Producer: Leslie Carthy
Post Executive Producer: Patty Brebner
Visual Effects Company: The Mill
Visual Effects Supervisor: Tim Davies
Visual Effects Producer: Will Lemmon
Music / Sound Company: Barking Owl