The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

March 3, 2015 | 2 min read

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Nike Golf has unveiled a celebrity-filled spot to promote its new Nike Golf Vapor driver.

Enlisting the help of five of its brand ambassadors ambassadors – Rory McIlroy, Tiger Woods, Charles Barkley, Michelle Wie and Bo Jackson – ‘Why Change?’ aims to convince golfers of all skill levels to up their game.

Comedian Keegan-Michael Key (of Key and Peele) provides the voiceover to the humorous spot which will run across the US for two weeks with supporting digital/interactive initiatives.

Advertising Agency: Wieden + Kennedy, Portland, USA

Creative Directors: Chris Groom, Stuart Brown

Copywriter: Brock Kirby

Art Director: Derrick Ho

Producer: Jeff Selis

Interactive Strategy: Reid Schilperoort

Strategic Planning: Andy Lindblade, Brandon Thornton

Media / Communications: Alex Dobson, Jocelyn Reist

Account Team: Alyssa Ramsey, Rob Archibald, Heather Morba, Ramiro Del-Cid

Business Affairs: Dusty Slowik

Project Management: Nancy Rea

Executive Creative Directors: Joe Staples, Mark Fizloff

Head of Production: Ben Grylewicz

Production Company: Biscuit Filmworks

Director: Steve Rogers

Executive Producer: Holly Vega

Line Producer: Vincent Landay

Director of Photography: Nicolas Karakatsanis

Editorial Company: Joint Editorial

Editor: Matthew Hilber

Post Producer: Leslie Carthy

Post Executive Producer: Patty Brebner

Visual Effects Company: The Mill

Visual Effects Supervisor: Tim Davies

Visual Effects Producer: Will Lemmon

Music / Sound Company: Barking Owl

Wieden+Kennedy Portland Golf Ad of the Day

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