By Gillian West | Social media manager

March 2, 2015 | 2 min read

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Underdog and his nemesis return for the National Accident Helpline’s latest marketing push ‘White Knights’.

Created by The Gate London, and animated by Aardman Animations, the series of three adverts sees the Helpline Service itself coming to Underdog’s rescue.

“The ‘White Knights’ campaign highlights that we put the consumer at the heart of our service. Our highly qualified advisors, No Win, No Fee guarantee and efficient but rigorous processes allow those who suffer accidents through no fault of their own to access the compensation they deserve,” explained Beth Powell, marketing director at National Accident Helpline.

“This is a really exciting departure from National Accident Helpline’s previous TV campaigns, with far more emphasis on the solution, rather than the problem. We are confident they will bolster the public’s belief in us as a real consumer champion.”

Christy Stewart-Smith, managing director of The Gate, added the new approach was “designed to put greater emphasis on the helpful, timely and professional manner in which National Accident Helpline look after their clients.”

In each ad, the ‘White Knights’ charge to Underdog’s rescue and alleviate his concerns about making a personal injury claim. Joe Pasquale returns as the voice of Underdog with Brian Blessed providing the voice of his nemesis.

National Accident Helpline Underdog the Gate

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The Gate London

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