Tinder to launch ad product

Popular dating app Tinder is working on building out its first ad product, reports Re/code.

According to the article, Tinder has approached some potential advertising partners including Facebook and Twitter.

Re/code reports that the company may be appointing Brian Norgard, co-founnder of startup Tappy which Tinder acquired in January, to lead the build-out.

A Tinder spokesperson told Re/code that it doesn’t comment on its product roadmap.

An updated version of Re/code’s article states that Tinder is already testing its premium product in a few international regions and has made a small amount of revenue from those tests, but the product has not launched globally yet.

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