Mobile ban in NYC schools lifted
A ban on mobile phone usage by students in New York City schools has been lifted.
The restriction was implemented during former mayor, Michael Bloomberg's administration. However, current mayor, Bill de Blasio, has always been against the policy, saying it was a safety issue.
"I think it is, for parents, very, very important to know how to reach their kids, and we have to come up with a universal way to make sure that that opportunity is there for our young people," he told reporters last fall.
De Blasio admitted that even his teenage son, who attends a high school in Brooklyn, had used his phone to contact his parents during school-time.
While it is still unclear how advertisers will use the ban to their advantages, the the increased time young New Yorkers spend on mobile will present the industry with many new opportunities.