Caterpillar Creative Works Cannes Lions

Creative Showcase: Featuring Saatchi & Saatchi London, Publicis New York, adam&eveDDB and more


By Gillian West, Social media manager

March 2, 2015 | 23 min read

Welcome to The Drum Creative Showcase.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (18 March) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 9 March to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Saatchi & Saatchi London: EE 'EE TV'

Brand: EE

Title(s): EE TV

Agency: Saatchi & Saatchi London

Agency website:

Executive Creative Director: Andy Jex, Rob Potts

Art Director/Copywriter: Adam Chiappe

Additional Credits: Planner: Sam Wise

Account Handler: Sam Hawkey, Sam Grischotti

Producer: Richard Firminger

Assistant Producer: Georgie Hammond-Chambers

Media Buying Agency: MEC

Media Planner: Sarah Halliday, Rich Bartlett

Production Company: Independent Films

Director: Gary Freedman

Editor: Adam Spivey

Producer: Jason Kemp

Post-Production Company: MPC

Audio Post-Production: Factory Studios

Published: February 2015

Short Rationale: EE has launched its biggest TV campaign since the launch of the brand in October 2012 to showcase EE TV. The ad sees Hollywood A-lister and face of EE, Kevin Bacon star alongside famous TV-loving duo Christopher Steed and Stephen Webb to demonstrate that EE’s newly launched TV service is the perfect fix for households who often fight over the remote.

In the ad, Kevin makes an impactful arrival by helicopter landing at Christopher and Stephen’s home in Brighton before joining them on the sofa with a brew to chat about EE TV. Kevin explains that it’s now possible to record four programmes at once, and goes on to demonstrate how you can ‘flick’ a programme from your tablet or mobile onto the TV screen using a swiping motion on the device. Kevin says, “EE call it flick. I call it the nuts”, to which an impressed Christopher replies, “it’s amazing Kev”. The ad finishes with Kevin requesting Christopher’s near-iconic pink shorts as a thank you for bringing EE TV into their lives, before making his dramatic exit via helicopter.

The 40 second ad will air for the first time on Wednesday 25th February during prime time TV including during coverage of The Brit Awards 2015, with an extended 60 second version hosted on EE’s YouTube channel.

Publicis New York/Publicis UK: Cadillac 'The Daring'

Brand: Cadillac

Title(s): The Daring

Agency: Publicis New York, Publicis UK

Agency website:

Executive Creative Director (London): Andy Bird

Executive Creative Director (New York): Joseph Johnson

EVP, Creative Director: Carlos Figueiredo

VP, Creative Director: Jean Rhode, Roger Norris

Additional Credits: Chief Production Officer: Lisa Bifulco

VP, Executive Producer: Lauren Schneidmuller

Associate Producer: Jennifer Truss

Music Producer: Theresa Notartomaso

Broadcast Business Manager: Janet Wollman

Global Chief Strategy and Innovation: Officer Dylan Williams

Chief Strategy Officer: Carla Serrano

Chief Marketing Officer: Julie Levin

Account Executive: Kristin Pulaski

Strategy Director: Ben Zumsteg

Strategist: Anthony Harris

Creative Services Manager: Paul Daligan

Account Executive: Kelsey Ferguson

Account Executive: Kristin Pulaski

Chief Strategy Officer: Carla Serrano

VP, Strategy Director: Ben Zumsteg

Chief Digital Officer: Dawn Winchester

VP, Creative Director of Digital Design: Sabine Roehl

VP, Associate Creative Director: Roman Tsukerman

Executive Interactive Producer: Lissa Robinson

PRODUCTION COMPANY: Independent Media, Inc.

Director: Doug Liman

Director of Photography: Janusz Kaminski

Executive Producer: Susanne Preissler

Head of Production: Marc Siegel

Line Producer NY: Brad English

Line Producer LA: Denise Rocchietti

VFX: The Mill

Executive Producer: Melanie Wickham

Producer: Jason Bartnett

VFX Lead: Gavin Wellsman

VFX Supervisor: Hitesh Patel

EDITORAL: Lost Planet

Editor/Sound Design: Hank Corwin

Assistant Editor: Federico Brusilovsky

Executive Producer: Krystn Wagenberg

Producer: Lauren Hafner Addison

MIX: Sound Lounge

Partner/Mixer: Tom Jucarone

MUSIC (Piano Track): Asche & Spencer

Executer Producer: Matt Locher

(Licensed Track) Edith Piaf “Non, je ne regrette rien”

Published: February 2015

Short Rationale: The people most passionate about pursuing their dreams and making them a reality are the ones who drive the world forward. Their irrepressible spirit is the inspiration behind Cadillac’s new Dare Greatly philosophy.

Publicis, along with Independent Media director Doug Liman and acclaimed cinematographer Janusz Kaminski have bought this new brand positioning to life with a series of films starring creative luminaries and Silicon Valley entrepreneurs.

Set in downtown New York, these atmospheric films feature icons including Richard Linklater, Anne Wojcicki, Steve Wozniak, Jason Wu and Njeri Rionge expanding on their personal approaches to life and the power of daring.

WCRS: Born Free 'Disappearing Animals'

Brand: Born Free

Title(s): Disappearing Animals

Agency: WCRS

Agency website:

Creative Director: Katy Hopkins, Steve Hawthorne

Additional Credits: Agency Producers: Mario DaCosta, Nick Cruttenden, Simon Fraser

Animation: Darren O’Donoghue, Gerry Levens, Simon Knowles

Account Handling: Olenka Lawrenson

Media: Outdoor Plus and Primesight

Photographer: George Logan

Retoucher: Felicity CrawshawProducer

Agent: Horton-Stephens

Published: February 2015

Short Rationale: Wildlife charity Born Free Foundation has teamed up with award-winning photographer George Logan, creative agency WCRS and media owner Outdoor Plus to launch a new campaign highlighting the alarming rate at which Africa’s wildlife is disappearing.

The Disappearing Animals campaign, created by WCRS, aims to prompt people to take action before it’s too late. Shot by award-winning photographer George Logan – in locations in The Masai Mara, Kenya, Etosha, Namibia and at Shamwari, South Africa – the campaign draws attention to the futility of saving the last lion, rhino or elephant on Earth. Instead, action needs to be taken to start saving the animals now, while there is still time to make a difference.

Working with Outdoor Plus, a leader in premium digital out of home advertising, the campaign will be broadcast across key London locations including Vauxhall Cross Island and Purley Way Fiveways from 23 February 2015.

Saatchi & Saatchi + Duke: Toyota 'Made in France'

Brand: Toyota

Title(s): Made in France

Agency: Saatchi & Saatchi + Duke

Agency website:

Creative Director: Frederic Temin

Art Director: Philippe Rachel, Carl Harborg

Art Supervisor: Nicolas Chauvin

Copywriter: Carl Harborg, Philippe Rachel

Additional Credits: Production House: Wanda

Producer: Claude Fayolle

Director: Wilfrid Brimo

Agency Account Team: Julie Ricart, Alexandre Guillot, Nicolas Fisz

TV Producer: Prodigious, Martine Joly

Post Producer: Prodigious, Franck Herve Marc

Sound Producer: Prodigious, Boris Nicou

Composer: DP

Author: DP

Title: La Marseillaise

Arrangements: Guillaume Le Guen, Yannis Dumoutiers

Sound Studio: Capitaine Plouf

Published: February 2014

Short Rationale: The new TV spot takes us backstage at the Toyota factory in Valenciennes, France and shows a production line in action. The natural sound of the machinery and employees at work slowly build throughout the film to build an unusual version of the French national anthem, The Marseillaise.

Matt Aller: Beehive Distilling 'Jack Rabbit Gin packaging'

Brand: Beehive Distilling

Title(s): Jack Rabbit Gin packaging

Agency: Matt Aller (partner, Beehive Distilling)

Agency website:

Additional Credits: Printer: LithoFlexo Graphics

Published: 2015

adam&eveDDB: Virgin Atlantic ‘Let it fly’

Brand: Virgin Atlantic

Title(s): ‘Let it fly’ web experience

Agency: adam&eveDDB

Agency website:

Chief Creative Officer: Ben Priest

Executive Creative Director: Richard Brim, Ben Tollett

Deputy Executive Creative Director: Daniel Fisher

Creative Director: Till Diestel

Additional Credits: Production Company: Acne

Director of Digital: Alex Hesz

Account Director: Justine Deighan

Account Manager: Katie Vine

Published: February 2015

Short Rationale: adam&eveDDB and Virgin Atlantic have created a truly dynamic web and mobile web experience to serve customers personalised inspiration films, encouraging them to ‘Let It Fly’.

Based on an innovative bag-packing tool developed by adam&eveDDB, the experience ( asks users what they would pack for their dream trip by choosing from hundreds of items.

From that individual preference, the app infers a huge amount about the user from which it crafts a personalised experience with a beautiful and unique snapshot of their tastes.

Each film recommends a personal itinerary including the destination, a restaurant and specific dish, a way to spend an afternoon and evening, and a ‘Let it Fly’ hero activity to really gets the most out of the location.

Films are further personalised by dynamically incorporating the user’s location and weather, as well as live tweets and Flickr images from the venues and attractions. A dynamic personal endframe then allows users to see the places they’ve been recommended on a map, read a city guide to their destination, and book their flights.

Users can also share their personal bag on social channels and also enter a competition for a chance to win flights to the destination they’ve been recommended.

Caroline Reumont and Phil Malizia: Squish 'Brand identity and design'

Brand: Squish

Title(s): Brand identity and design

Designers: Caroline Reumont, Phil Malizia

Photographer: Mathieu Lévesque (Le Consulat)

Additional Credits: Client: Sarah Segal

Strategy: Geneviève Grenier

Published: 2015

Trisect: Mike’s Hard Lemonade 'The Mike’s Quality'

Brand: Mike’s Hard Lemonade

Title(s): The Mike’s Quality

Agency: Trisect, USA

Agency website:

Executive Creative Director: Erin Sarofsky

Creative Director: Craig Miller, John Filipkowski

Illustrator: Chris Anderson

Additional Credits: Agency Producers: Bryan Haney, Judd Stricker

Executive Producer: Steven Anderson

Producer: Michael Burke

Director of Photography: Steven Piet

VFX Supervisor: Matt Crnich

CG Director: Andy Zazzera

2D Animator: Duarte Elvas, Tanya Witmer, CJ Cook, Patrick Coleman, Brent Austin, James Nicky

3D Animator: Alex Kline

Junior Designer: Bhakti Patel

Published: February 2014

McCann London: Cannes Lions 'Cheaper than severance'

Brand: Cannes Lions

Title(s): Cheaper than severance

Agency: McCann London

Agency website:

Executive Creative Director/Co-President: Rob Doubal, Laurence Thomson

Creative Director: Mike Oughton

Art Director: Carl Rapp

Copywriter: Jess Mallett, Mike Oughton

Photographer: Dan Burn-Forti

Additional Credits: Head of Art: Michael Thomason

Head of Design: Gary Todd

Typographer: Gary Todd

Retouching: Rob McDonald/Craft

Managing Partner: Tom Wong

CFO: Saj Manzoor

Strategist: Thomas Keane

Producer: Sophie Chapman-Andrews

Project Manager: Anna Henderson

Editor: Dan Good/Craft

Published: February 2015

Ted Baker: Ted Baker 'T for tall'

Brand: Ted Baker

Title(s): T for tall

Advertising Agency: Ted Baker in-house team

Agency website: http://

Copywriter: Ted Baker

Photographer: Crown&Owls

Published: February 2015

Short rationale (optional): The first in a series of tall mishaps ….

Wonder Stuff Studio: Lane7 'Lane7 Brand Development & Design'

Brand: Lane7

Title(s): Lane7 Brand Development & Design

Agency: Wonder Stuff Studio, Newcastle upon Tyne, UK

Agency website:

Creative Director: Paul Alderson

Copywriter: Tom Turner / Merlin Duff

Illustrator: Merlin Duff

Photographer: Bec Hughes

Additional credits: Lead Designer: Merlin Duff

Short rationale: When PinPin first approached us there was just a concept, but now, with our help, the brand is a reality.

Lane7 is a 10,000ft2 boutique bowling alley, restaurant, and bar in central Newcastle. The venue features ten bowling lanes, four American pool tables, four ping-ping tables, and a karaoke room, alongside its seventy-eight cover restaurant.

By the end of its first year, Lane7 had a target to become the evening leisure venue of choice for the city of Newcastle upon Tyne, and a well-known name across the North-East of England. Longer term, Lane7 planned to expand to different cities across the UK, creating a national chain of venues.

Beginning with name generation and identity development, we were instrumental in creating a distinct brand, and then rolling this out across Newcastle’s most popular new venue of 2014. Working alongside interior designers and various print suppliers we created everything from internal and external graphics to printed and digital collateral.

Ogilvy & Mather New York: Caterpillar 'Built for it'

Brand: Caterpillar

Title(s): Built for it

Agency: Ogilvy & Mather New York

Agency website:

Group Creative Director: Chris Curry, Jerry Dugan

Chief Creative Officer: Steve Simpson, Chris Garbutt

Creative: Emily Clark, Gavin Breyer, David Marino, Todd Goodale

Additional Credits: Account: Kurt Lundberg, Kate Prescott, Bret Emerson

Planning: Bryan Smith, Liz Sparkman

Chief Production Officer: Matt Bonin

Producer: Damon Webster


Client: Caterpillar - Diane Lantz-Rickard, J. Archie Lyons, Deanna Dean

Creative Director, Global Brand Marketing: J. Archie Lyons

Producer: Jim Kelton


Director: Brandon LaGanke

Executive Producer:Joanne Golden

Line Producer: Daniel Lubell

DP: Paul McCarthy


EyePatch Executive Producer: Jay Cagide

Post Producer: Laura Shackelford

Editor: Drew Palazzo

Sound Engineer: Ken Meyer

Music Supervisor: Chris Mazur

Color/On-Line: Method/Co3

Assistant Editors: Wes Latta, Andrea Podaski

Published: February 2015

Short Rationale: Caterpillar and Ogilvy & Mather New York have released the newest segment of the ‘Built For It’ trials campaign.

Unlike the other trials, ‘Lantern,’ the fifth trial in the series, takes the campaign global, depicting Cat’s electric power offering. In the video, Cat demonstrates their ability to deliver 252,000 watts of electricity to a remote village in the Yunnan Province of China, an area with minimal access to power resources. With just one generator, Cat provides the energy needed to light 8,840 lanterns, creating a celebration in the Yuhu village, where locals are brought together to experience power and prosperity as a result of Cat’s power capabilities.

‘Lantern’ is another authentic, real-life peek at Cat’s product offerings in a high-pressure (and altitude) situation to prove they have the resources to achieve great things.

Create-a-Brand: Djinni 'Brand Identity and Packaging'

Brand: Djinni

Title(s): Brand Identity and Packaging

Agency: Create-a-Brand

Agency website:

Creative team: Archie Powell, Simon Cattle

Strategy: Louise Powell

Photographer: Create-a-Brand

Published: February 2015

Short Rationale: Djinni is a new brand of e-liquids from manufacturers Decadent Vapours. Create-a-Brand’s Louise Powell explains: “To complement its classic main brand, DV wanted to push the boundaries with a range of more contemporary and exotic tastes for the 20-plus market. We came up with ‘Djinni’, ‘the essence of taste’. The logo needed to be modern and striking, but it also had to be versatile, so that each piece of packaging could reflect the character of an individual flavour, while clearly bearing the identity of the ‘Djinni’ brand as a whole.”

Saatchi & Saatchi London: European Tour 'Drama on the world stage'

Brand: European Tour

Title(s): Drama on the world stage

Agency: Saatchi & Saatchi London

Agency website:

Executive Creative Directors: Rob Potts, Andy Jex

Creative Director (Copywriter): Laurence Quinn

Creative Director (Art Director): Mark Norcutt

Additional Credits: Planner: James Hillhouse, Jimmy Elston

Account Team: Peter Lovatt, Mark Boyd

Agency Producer: Josh Sanders (Film), Jamie McLaughlin (Print)

Production Companies: Bullion Productions, European Tour Productions

Directors: Ben Murray, James Willis

Editor: Anna Meller

Producer: Drew O’Neill

Post Production Company: Prodigious

Audio Post Production Company: Prodigious

Published: February 2015

Short Rationale: Saatchi & Saatchi London has launched a new campaign for the European Tour called “Drama on the World Stage”, which focuses on the excitement created every time a professional golfer addresses the ball in front of thousands of spectators and millions of viewers.

The campaign introduces a new strapline, and aims to drive engagement from all levels of golf fans from diehards to the more casually interested. It also aims to differentiate the European Tour – which takes place all over the world and has a fully international player contingent –

from The PGA.

The launch comprises a 30 second broadcast spot which will run across global sports networks and a 60 second YouTube film which breaks on Wednesday, 25 February 2015. It will also feature social activity around #DramaOnTheWorldStage, including a competition to win the gear Martin Kaymer wears in the film.

BETC Luxe: Le Bon Marché 'Seen at Le Bon Marché'

Brand: Le Bon Marché

Title(s): Seen at Le Bon Marché

Agency: BETC Luxe

Agency website:

Creative Director: Safia Bouyahia

Art Director: Sandrine Acquistapace, Jean-Charles Guillet

Additional Credits: Agency Management: Brune Buonmano, Simon Hube

Strategic Planning: André Mazal

Photography: Martin Parr

Art Buy: Béatrice Kagan

Producer: Karine Manzic, Anne Cauvin

Published: March 2015

Short Rationale: BETC brings out a series of photographs for Parisian department store Le Bon Marché, with famous photo artist Martin Parr behind the lens. One of the world's first department stores, Le Bon Marché continues to set the pace with an ongoing series of artistic projects. This latest collection is a reaffirmation of the close and special ties between the shopping emporium and the arts world.

Designed by BETC Luxe, the Vu au Bon Marché ("Seen at Le Bon Marché) campaign will be unveiled on March 2nd to mark the opening of the store's new footwear department. Posters will also go up in the metro and at bus stops and newsstands across Paris. Designed as a saga, the Vu au Bon Marché and Vu à La Grande Epicerie ("Seen at the Grande Epicerie gourmet food hall") series of photographs by Martin Parr will spotlight key moments at each store throughout the year.

Identica: J2O 'J2O Spritz Packaging'

Brand: J2O

Title: J2O Spritz Packaging

Agency: Identica

Agency website:

Design Director: Keith Davie

Published: February 2015

Solve: Abu Dhabi Commercial Bank 'Ambition Visualised'

ADCB "Ambition Visualised" from solve on Vimeo.

Brand: Abu Dhabi Commercial Bank

Title: Ambition Visualised

Agency: Solve

Agency website:

Creative Directors: Hans Hansen, Eric Sorensen

Producer: Cherie Appleby

Copywriter: Janelle Erickson

Art Director: Chelsea Klevesahl

Additional credits: Account Director: Ryan Murray

Account Manager: Parker Mullins

Production Company: Persuade

Director: Michael Marantz

DOP: Tim Sessler

Post-Production Company

Post-Production Company: Whitehouse Post

Editor: Martin Leroy

Assistant Editor: Keith Hamm

Photographer: Shawn Michienzi

Published: February 2015

Saint Bernadine Mission Communications: Neverland Tea 'Packaging and Design'

Brand: Neverland Tea

Title: Packaging and Design

Agency: Saint Bernadine Mission Communications, Vancouver, Canada

Agency website:

Creative Directors: Andrew Samuel & David Walker

Art Director / Designer: Miya McGrew

Production: Basia Wabik

Published: February 2015

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