The new site, developed by Code Computerlove, is designed to clearly communicate Amnesty International’s mission to audiences across the world and encourage people to get more involved in its work. The site also makes increased use of multi-media content to deliver an immersive online experience.
Matthew Haigh, head of design at Amnesty International, said: “The launch of the new website is phase one of our journey to use digital more effectively to achieve Amnesty International’s goals, with lots more exciting digital functionality to come. Amnesty.org sits at the heart of our digital framework and is the global face of the organisation and the destination gateway to taking more action, whether on other Amnesty sites, through social channels, by involving yourself in a campaign, or taking 'real world' actions to spread the word by giving time and money.”
Sally Anderson, account director at Code Computerlove, added: “The new platform has given Amnesty International a consistent and coherent way to present the brand, while the content management system makes the breadth and depth of Amnesty's human rights content more accessible, enhanced by a powerful search tool.”
Code Computerlove, based in Manchester, has previously worked with organisations including as Oxfam, Greenpeace, The Woodland’s Trust and BBC Children.