So many brands tried to solve #Dressgate on Twitter - The mystery of the dress has been solved
It has been called many things, sparked countless office battles and split opinion throughout the world, nonetheless, THAT dress became the centre of attention courtesy of a simple optical illusion.
On Friday the dress went viral, trending in the UK on Twitter with four separate hashtags #TheDress, #DressGate #WhiteandGold, and #BlackandBlue.
The only thing social media users were incapable of agreeing on was its actual colour.
Several brands got involved and tried to solve the issue.
Adobe
MT @hopetaylorphoto: #TheDress problem has been solved s/o to @Adobe and @Lightroom: pic.twitter.com/y4nzLeI2PN
— Adobe (@Adobe) February 27, 2015
Lego
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk — LEGO (@LEGO_Group) February 27, 2015Slate
Why don't we all see the same dress? EXPLAINED: http://t.co/JsVQz8PwEg #thedress pic.twitter.com/phomnS49ic
— Slate (@Slate) February 27, 2015
Jack Daniels Honey
Swarm. We always see #gold. What say you #dress debaters? pic.twitter.com/05d4yKlDtz — Jack Daniel's Honey (@JackHoney) February 27, 2015Domino's Pizza
This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI
— Domino's Pizza (@dominos) February 27, 2015
Telegraph Football
What colour is this football strip? #dressgate pic.twitter.com/Cg4I7onhDY — Telegraph Football (@TeleFootball) February 27, 2015Specsavers
For all of you who think #theDress is #WhiteandGold, come and visit us for an eye test #shouldve https://t.co/meL7PikOJu — Specsavers (@Specsavers) February 27, 2015
FC Barcelona
Do you know where the Barça colours come from? http://t.co/XtMt8qaRMq #TheDress pic.twitter.com/3btcYkjlm3 — FC Barcelona (@FCBarcelona) February 27, 2015Manchester United
We still love last season's white and gold kit... #whiteandgold #blueandblack #TheDress pic.twitter.com/z8SknAAREf
— Manchester United (@ManUtd) February 27, 2015
IKEA
The Rolling Stones
Malibu Rum
We don't know about you, but we can't stop seeing white and gold. #dressgate pic.twitter.com/w5gyA7oRGb — Malibu Rum (@maliburumus) February 27, 2015 Tennent's Lager
We'll be announcing the answer here on Monday. #TheDress #dressgate pic.twitter.com/QY8PG2Ug7A
— Tennent's Lager (@TennentsLager) February 27, 2015
Guinness
To settle the dispute BuzzFeed held a quiz, polling the public on what colour it thinks the dress is.
At the time of publication, 71 per cent of respondents, or 1.7m people, saw the dress as white and gold.
However, the majority of respondents were incorrect. Roman Originals, the retailer stocking the dress confirmed its real colour.
We can confirm #TheDress is blue and black! We should know! http://t.co/qAeIIHzJxk pic.twitter.com/kkxjUbmgI3
— Roman Originals (@romanoriginals) February 27, 2015
To further fan the flames of truth, Instagram user 'misslauracoleman' who modelled the dress for the firm also set the record straight.
Okay so I was the first to wear this dress and just to confirm it's definitely black and blue! #thedress A photo posted by LAURA COLEMAN (@misslauracoleman) on
Some social media users set about explaining the illusion to their peers.
Hold your finger up across the joint to explain the optics of #dressgate. Magical. pic.twitter.com/2bfmAnHVot
— Summer Brennan (@summerbrennan) February 27, 2015
However, for despondent team 'White and Gold' below perhaps holds the best explanation on offer…
What if I told you? #thedress pic.twitter.com/OJ9ho9m59F — Honey Del Rey (@_honeyricci_) February 27, 2015