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White and Gold

So many brands tried to solve #Dressgate on Twitter - The mystery of the dress has been solved


By John McCarthy, Opinion editor

February 27, 2015 | 10 min read

It has been called many things, sparked countless office battles and split opinion throughout the world, nonetheless, THAT dress became the centre of attention courtesy of a simple optical illusion.

On Friday the dress went viral, trending in the UK on Twitter with four separate hashtags #TheDress, #DressGate #WhiteandGold, and #BlackandBlue.

​The only thing social media users were incapable of agreeing on was its actual colour.

Several brands got involved and tried to solve the issue.




Jack Daniels Honey

Domino's Pizza

Telegraph Football


FC Barcelona

Manchester United


The Rolling Stones

Malibu Rum

Tennent's Lager


To settle the dispute BuzzFeed held a quiz, polling the public on what colour it thinks the dress is.

At the time of publication, 71 per cent of respondents, or 1.7m people, saw the dress as white and gold.

However, the majority of respondents were incorrect. Roman Originals, the retailer stocking the dress confirmed its real colour.

To further fan the flames of truth, Instagram user 'misslauracoleman' who modelled the dress for the firm also set the record straight.

Okay so I was the first to wear this dress and just to confirm it's definitely black and blue! #thedress A photo posted by LAURA COLEMAN (@misslauracoleman) on

Some social media users set about explaining the illusion to their peers.

However, for despondent team 'White and Gold' below perhaps holds the best explanation on offer…

White and Gold

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