Google pays a steep $25m for .app in domain auction

Google has snapped up the valuable top level web domain name .app in an auction which saw the firm fork out a bumper $25m.

The Internet Corporation for Assigned Names and Numbers (Icann), a body responsible for selling off newly created web domains, sold the US web giant the .app domain name.

Presumably, the suffix will aid search for Google Play apps - with the firm yesterday (26 February) announcing that it will be tying sponsored ads to its app search queries over the coming months.

The $25m price tag represents Icann's most expensive web domain sale ever showing just how much the search giant wanted the address.

Previous web suffixes offloaded by the firm include '.Baby' to Johnson & Johnson Services, '.Buy' to Amazon EU and '.MLS' the Canadian Real Estate Association.

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