Car insurer Ingenie turns to Epiphany to drive organic traffic growth
Ingenie, a car insurance service that uses telematics technology to assess young drivers, has appointed search agency Epiphany to drive growth in organic traffic.
By using telematics to collect and analyse data about how a car is driven – including speed, acceleration, braking and cornering – ingenie assesses customers individually, provides regular feedback on how to improve and rewards good drivers with lower premiums.
Luke Eales, chief marketing officer at ingenie, said: "It is clear when developing a modern natural search strategy that value is found in both the destination and the journey. In partnering with Epiphany we are excited to continue growing the ingenie brand and engaging with young drivers and their parents, while driving incremental business through the SEO channel."
Rob Shaw, group chief executive offider of Epiphany, said:"ingenie's business mirrors Epiphany's in many ways – as well as being a fast-growing challenger brand with a key point of differentiation, ingenie's use of data science for customer benefit is certainly something we at Epiphany can get behind.”
Ingenie insures a target market of 17 to 25-year-old drivers, a group often priced out of insurance due to the perceived high risk.
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