Capital One and Sky Sports to share Chelsea vs Tottenham cup final clips in Twitter Amplify campaign
Capital One has boosted its presence at the Capital One Cup Final between London rivals Tottenham and Chelsea with a brand new Twitter Amplify campaign.
The campaign will offer viewers the chance to catch live in-game replays from the Chelsea and Tottenham Hotspur final in their Twitter feeds during and immediately after Sunday’s game, in a social media first for the competition.
The in-game and post-match clips will be shared on the ‘@SkyFootball’ account, and will be promoted on Twitter by Capital One, featuring a custom-made five-second pre-roll from the financial giant.
Theo Luke, head of Twitter Amplify for EMEA, said: “It is great to see Sky Sports and Capital One using Twitter Amplify to bring fans branded high-quality clips in real time.
“This campaign is a great way for Capital One to extend their ownership of this weekend’s final across Twitter with timely and relevant content that consumers will love.”
The news comes as after the Football League revealed that fans on Twitter will be able to tweet to decide the colour of the Wembley arch this weekend as part of the build-up to Sunday’s final.