Brand Vine Chart: Fans bowled over by Cricket World Cup Vines beating Brit Awards despite Madonna's tumble
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
The Cricket World Cup's official Vine chart scored the top spot again this week, thanks to a clip of upbeat Irish fan Larry the Leprechaun backing the boys in green at their game against the UAE on Wednesday.
The enthusiastic commentator earned the Cricket World Cup a weekly loop increase of 231 per cent, bringing the tournament's total loop tally to over 9 million.
Taking second place was the Brit Awards with a six-second clip of internet celebrities Dan Howell and Phil Lester arguing over one of the prized gongs, taking the brand's total loop count up to 673, 384.
And a clip of the backstage, front row, and celebrity arrivals from Marc Jacobs' London Fashion Week runway show seen the fashion house swoop into number three.
The video, which features Sonic Youth's Kim Gordon and Vogue editor Anna Wintour, upped the designer's loop count by 20 per cent.
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Burberry, Manchester United and NHL also made it into the chart this week.