Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
6 Apr 10:00 BST / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Brand Vine Chart: Fans bowled over by Cricket World Cup Vines beating Brit Awards despite Madonna's tumble

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

The Cricket World Cup's official Vine chart scored the top spot again this week, thanks to a clip of upbeat Irish fan Larry the Leprechaun backing the boys in green at their game against the UAE on Wednesday.

The enthusiastic commentator earned the Cricket World Cup a weekly loop increase of 231 per cent, bringing the tournament's total loop tally to over 9 million.

Taking second place was the Brit Awards with a six-second clip of internet celebrities Dan Howell and Phil Lester arguing over one of the prized gongs, taking the brand's total loop count up to 673, 384.

And a clip of the backstage, front row, and celebrity arrivals from Marc Jacobs' London Fashion Week runway show seen the fashion house swoop into number three.

The video, which features Sonic Youth's Kim Gordon and Vogue editor Anna Wintour, upped the designer's loop count by 20 per cent.

Burberry, Manchester United and NHL also made it into the chart this week.

Vine Chart

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