Amnesty International has overhauled its web presence with the launch of a single global website to deliver news and multi-media content which depicts initiatives undertaken by the human rights campaign group.
Produced by Code Computerlove the platform is necessarily multi-lingual with broad functionality to cater for a diverse group of users whilst plugging into the organisations existing country-specific portals.
Matthew Haigh, head of design at Amnesty International, said: “Today’s launch is phase one of our journey to use digital more effectively to achieve Amnesty International’s goals, with lots more exciting digital functionality to come.
“Amnesty.org sits at the heart of our digital framework and is the global face of the organisation and the destination gateway to taking more action, whether on other Amnesty sites, through social channels, by involving yourself in a campaign, or taking 'real world' actions to spread the word by giving time and money.”
Sally Anderson, account director at Code Computerlove, added: “The new platform has given Amnesty International a consistent and coherent way to present the brand, while the clever content management system makes the breadth and depth of Amnesty's human rights content more accessible, enhanced by a powerful Elastic Search tool.”
Dovetailing with the release of the organisation’s annual report the digital platform is geared toward communicating its work to a wider audience whilst drumming up support from volunteers.