Barclays has unveiled a campaign, led by Newcastle United and England legend Alan Shearer, to grant young football fans thousands of tickets and unique football experiences via the Barclays Spirit of the Game website.
The initiative, designed to usher in football's next generation by granting them free access to the game, sees Alan Shearer relive his first experience at a Newcastle United game. The slot ends with the striker giving one lucky fan his first pair of Barclays Premier League tickets.
Shearer said: “Young fans are the future of football and the experience of their first game will last a lifetime. Reminiscing about the first game I attended when I was 12 years old brings back so many fond and lifelong memories.
“It was a privilege to personally give young Newcastle United fans the chance to attend their first matches through this Barclays initiative and I’m sure they’ll enjoy the day as much as I did and I look forward to hearing about lots of other first game experiences as part of the campaign.”
Nathan Homer, global head of sponsorship, Barclays, added: “Football is all about the fans, throughout the 14/15 season we have been championing those who represent the true spirit of the game, and now we’re turning our attention to young fans.
“In keeping with our broader company commitment to the next generation, we will be rewarding young fans with tickets and other football experiences, to give them the opportunity to start a lifelong love affair with football.”
Independent research from Barclay of over 2,000 football fans saw more than half claim their first football match was the favourite footballing memory, thus sparking the firm to give away over 8,000 tickets.
Check out the ad, which was created by Havas Sports & Entertainment, BBH and Maxus.