Yorkshire Building Society Group has appointed The Red Brick Road as its lead retained creative agency to its creative £7m account.
Steven Glass, senior customer marketing manager at Yorkshire Building Society Group, commented: “The Red Brick Road showed an excellent understanding of our values and distinctiveness as a member-owned mutual and developed some remarkable creative ideas about how we can bring this to life.”
Yorkshire Building Society is the second largest building society in the UK. The Yorkshire Building Society Group spans Yorkshire Building Society and its brands Barnsley Building Society, Chelsea Building Society and Norwich & Peterborough Building Society.
The Red Brick Road chief executive officer, David Miller, added: “We’re thrilled to be partnering with a challenger business, in a sector whose customers deserve so much better.”
Following the pitch process, which was handled in-house with initial support from AAR, The Red Brick Road has been charged with supporting the Yorkshire Building Society Group in its strategic vision of becoming the most trusted provider of financial services in the UK, through integrated campaigns across all brands.