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Papa John’s 'Quality Guarantee' ad offers unsatisfied customers a replacement pizza

Pizza delivery group Papa John’s has launched a ‘Quality Guarantee’ to offer customers a replacement pizza if they are unsatisfied with their meal.

The pledge made by group founder Papa John will be pushed with a UK TV ad campaign which saw the above ad premier during the Brit Awards. To make a claim, customers who have eaten less than two slices of their pizza can demand a new meal via the mobile app or by calling the store.

Andrew Gallagher, senior marketing director for Papa John’s UK, said: “Papa’s Quality Guarantee is about standing behind our belief, our promise that our pizzas are of the highest quality, every time.

“We are fully aware of our customers’ appetite to be informed about the source of their food, and this commitment really raises the bar within the UK pizza market.

We are the only company who can offer this kind of commitment as we are the only major chain to use 100 per cebt fresh dough and to have such an experienced pizza-maker as our founder, Papa John, personally backing the promise."

Papa John's 'Quality Guarantee' was supported by a number of agencies. GHMC handled web and digital, Grayling public relations, Fox Kalomaski Crossing picked up creative and the7stars media buying.