J.Walter Thompson London has created a new management structure that will include the introduction of management partners , as well as integrated partners and creative partners, while also announcing that it has hired Daniele Bassil from Possible as head of integrated operations,
The management partners line-up will see Bassil join Neil Godber, head of planning, Carmen Bekker, European marketing director and business leader and Cathy Little, co-director of talent.
The integrated partners include; Marius Bartsch, head of CRM, Laurence Barber - head of broadcast, Jonathan Terry - head of live, Adam Lotz - head of engagement panning, Stuart Heyburn - head of project management, Kris Flemington, head of response planning and head of data and analytics Europe, Rosie Atkins - joint head of account management, Brooke Curtis - joint head of account management, Ricardo Figueira, digital executive creative director, Eileen McIntosh - regional business director - retail & shopper marketing, Helen Roberts, commercial finance director and Dawn Smith, digital development director.
The creative partners team will be made up of Axel Chaldecott, global creative director, creative directors, John Cherry, Barry Christie, Dave Masterman, Jason Berry, Adam Scholes, Jaspar Shelbourne, Ricardo Figueira - digital executive creative director and Christiano Neves, integrated head of art.
The agency explained that the new structure would be tasked with unifying the business divisions and creating a collaborative operations process.
All will report to executive partners Joseph Petyan, James Whitehead and Russell Ramsey.