Modern Marketing

J.Walter Thompson London introduces new management structure

By Stephen Lepitak | -

JWT London

|

J. Walter Thompson article

February 26, 2015 | 3 min read

J.Walter Thompson London has created a new management structure that will include the introduction of management partners , as well as integrated partners and creative partners, while also announcing that it has hired Daniele Bassil from Possible as head of integrated operations,

The management partners line-up will see Bassil join Neil Godber, head of planning, Carmen Bekker, European marketing director and business leader and Cathy Little, co-director of talent.

The integrated partners include; Marius Bartsch, head of CRM, Laurence Barber - head of broadcast, Jonathan Terry - head of live, Adam Lotz - head of engagement panning, Stuart Heyburn - head of project management, Kris Flemington, head of response planning and head of data and analytics Europe, Rosie Atkins - joint head of account management, Brooke Curtis - joint head of account management, Ricardo Figueira, digital executive creative director, Eileen McIntosh - regional business director - retail & shopper marketing, Helen Roberts, commercial finance director and Dawn Smith, digital development director.

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The creative partners team will be made up of Axel Chaldecott, global creative director, creative directors, John Cherry, Barry Christie, Dave Masterman, Jason Berry, Adam Scholes, Jaspar Shelbourne, Ricardo Figueira - digital executive creative director and Christiano Neves, integrated head of art.

The agency explained that the new structure would be tasked with unifying the business divisions and creating a collaborative operations process.

All will report to executive partners Joseph Petyan, James Whitehead and Russell Ramsey.

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