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Google to run paid search app ads in Play store

Google Play is to begin testing search-based ads in a bid to unlock new revenue streams from its sprawling eco-system.

The move will see the Android digital store introduce search-based ads to drive awareness of apps and lift the profile of those that otherwise might have missed.

Google, which receives 100 billion monthly searches on Google.com, will migrate its search-based ads to its digital store in the coming months.

Michael Siliski, product management director at Google Play, said: “App discovery plays a critical role in driving [Google Play apps’] continued success.

“We are always looking for new ways to help you get your apps in front of potential new users. That’s why, in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store.”

Google, which receives 100 billion monthly searches on Google.com, will migrate its search-based ads to its digital store in the coming months.

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