Pan-European Gazprom Energy win for Delineo
Gazprom Energy, the business to business energy provider and second largest provider of gas in the UK, has appointed Delineo to its pan-European search and performance media brief for 2015.
The six-figure contract involves organic search, performance media in addition to eCRM, eDM and additional above the line campaign support.
Delineo developed a number of test campaigns in the UK throughout 2014, with the strategy proving it delivered a sustainable return on investment, and resulting in their appointment.
Delineo Digital Director, Stephen Frater, said: “This win is yet another leap for the Delineo digital business where we are now showing clients how our search and performance expertise can be applied strategically across European territories.
“In the UK, Gazprom Energy presents a great opportunity to take to market a very credible alternative to the big six. We're aiming to increase the visibility of the Gazprom Energy brand and help them to continue their growth”.
Rezarta Larkin, european marketing director said: "Delineo partnered us in developing a Pan-European digital media strategy to drive brand visibility for retail and develop an acquisition model that will see Gazprom Energy build on its established channels and markets across our chosen European regions. Delineo was the standout strategic partner and we look forward to building on our success and growing the business further throughout 2015."
The pan-European campaign roll out will see Delineo leading the strategy development and oversee local market deployment, alongside working directly on the tactical implementation of the UK market strategy.
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