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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Ad of the Day: M&M - Big Movie

M&M characters Red and Yellow made it all the way to the Oscars this weekend in the latest advert for the confectionary brand.

Created by BBDO New York, the action movie-style advert is littered with tonnes of genre clichés from secret files to ticking clocks.

Going for humour rather than emotional appeal pays off and will no doubt encourage viewers to reach for the M&Ms next time they head to the movies.

Advertising Agency: BBDO, New York, USA

Chief Creative Officers: David Lubars, Greg Hahn

Executive Creative Directors: Tim Bayne, Lauren Connolly

Associate Creative Directors: Christopher Cannon, Eduardo Peterson

Executive Producer: Regina Iannuzzi

Producer: Samantha Errico

Global Account Director: Susannah Keller

Account Director: Carrie Lipper

Account Manager: Alyce Regan

Account Executive: Mariano Pintor

Production House / Director / Senior Producer: Traktor

VFX House: House Special

VFX/CG Supervisor: Kirk Kelly

Animation Lead: Kevin Phelps

Compositing Lead: Rex Carter

Senior Producer: Zilpha Yost

Edit House: PS 260

Editor: Maury Loeb

Assistant Editor: Matt Posey

Senior Producer: Laura Lamb Patterson

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