M&M characters Red and Yellow made it all the way to the Oscars this weekend in the latest advert for the confectionary brand.
Created by BBDO New York, the action movie-style advert is littered with tonnes of genre clichés from secret files to ticking clocks.
Going for humour rather than emotional appeal pays off and will no doubt encourage viewers to reach for the M&Ms next time they head to the movies.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Tim Bayne, Lauren Connolly
Associate Creative Directors: Christopher Cannon, Eduardo Peterson
Executive Producer: Regina Iannuzzi
Producer: Samantha Errico
Global Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Alyce Regan
Account Executive: Mariano Pintor
Production House / Director / Senior Producer: Traktor
VFX House: House Special
VFX/CG Supervisor: Kirk Kelly
Animation Lead: Kevin Phelps
Compositing Lead: Rex Carter
Senior Producer: Zilpha Yost
Edit House: PS 260
Editor: Maury Loeb
Assistant Editor: Matt Posey
Senior Producer: Laura Lamb Patterson