Wall Street Journal launches global brand campaign with will.i.am to showcase its subscribers' success
The Wall Street Journal has launched a global brand campaign featuring musician and entrepreneur will.i.am showing how the busiest people ‘Make Time’ to catch up with the Journal.
The ‘Make Time’ campaign, created by The&Partnership NY, will run until the end of June and will include in its ranks, designer and philanthropist Tory Burch, and Bill McDermott, the chief executive of SAP, to showcase the wide-ranging successes of Journal subscribers.
Suzi Watford, chief marketing officer of Dow Jones, said: “This campaign highlights the value of making time to read the Journal, no matter how busy people are.
“It also confirms that subscribing to the Journal puts you in a community with other ambitious people who prioritize being at the top of their game. Our subscribers are in very good company.”
“We know how valuable Journal readers’ time is, which is why we are dedicated to surpassing their expectations every day through our peerless journalism – in print and digital, and in newsletters.
Gerard Baker, editor-in-chief of the Wall Street Journal: “Whether it is our real-time business, financial and economic coverage, our expert reporting on technology, our broad coverage of global politics and policy, our unrivaled sports, culture, fashion, arts and entertainment reporting, we continue to extend the reach of our journalism while striving to shed light on the issues that matter most.”
To demonstrate the publication’s reach, the campaign will include broadcast TV and print campaigns across US, APAC and EMEA regions backed by digital signage in New York City subway stations and British Airways business lounges at London’s Heathrow Airport and London City Airport.