The Royal Albert Hall introduces new logo and design system to reaffirm its world class venue status

By Gillian West | Social media manager

February 24, 2015 | 2 min read

In order to broaden access and appeal to the widest range of audiences the Royal Albert Hall has overhauled its communications.

Working with The BrandPie Foundation, the charitable arm of brand strategy consultancy BrandPie, the new logo and design system emphasises the Hall’s status as a world class venue.

The logo uses the Hall’s distinctive silhouette to create an icon designed for use across a variety of media. The colour palette offers premium colours for more formal applications, with vibrant reds and golds reflecting the Victorian heritage of the Hall’s auditorium.

“We’re delighted to be unveiling the Hall’s new visual identity,” remarked Sarah Woods, director of external affairs at the Royal Albert Hall.

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“As a charity, we are grateful to The BrandPie Foundation for their support of this project. The strength of the logo is that it celebrates the Hall’s iconic shape in coloured layers which help to convey the range, richness and vibrancy of our activities, and the design can be flexibly applied across all our media, from social media to merchandise ranges.”

Natasha Chance, creative director, BrandPie, added: “It has been a real pleasure to work with the Royal Albert Hall and extremely exciting to have the opportunity to create a new identity for one of the nation’s best loved institutions. After immersing ourselves in the history of the Hall, we have sought to create a more contemporary and vibrant identity that can be used effectively, but still remains true to the Hall’s heritage and aim.”

The Hall’s logo was last updated in 2004.

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