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By Gillian West, Social media manager

February 24, 2015 | 1 min read

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AT&T has gone above and beyond to ‘Spread the Word’ about its upgraded signal, visiting everywhere from rodeos to marathons and all that’s in between.

What could be perceived as a rather dull message – the nation’s strongest LTE signal - has been masterfully spun to seem like huge news by the ad’s stars, Frank and Charlie.

Created by BBDO New York, Zach Math served as director with Framestore bringing the VFX magic.

BBDO New York Ad of the Day AT&T

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