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Advertising STEAK Dentsu Group

Steak Group founder Oliver Bishop opens new performance business Roast


By Stephen Lepitak | -

February 23, 2015 | 2 min read

Roast, a new online performance agency, has been founded by former Steak Group chief executive, Oliver Bishop who has also hired Gareth Owen, strategy partner at iProspect as managing director.

Steak Group founder Oliver Bishop opens new performance business Roast

Bishop, who sold Steak to Dentsu Aegis in 2011 before leaving last year, has brought in Owen, who was head of performance at Steak, to help lead the new digital operation.

He explained: “Digital is having to mature quite rapidly. Agencies must shift their models, demonstrating their value by being more strategically aligned with brands and utilising data and insights more intelligently. I’m excited to join Roast, and have the opportunity to be revolutionary in our approach from day one.”

Bishop has also hired Charlotte Groves from J. Walter Thompson London to head up marketing the business.

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We are ROAST.

Our goal is simple, to increase the return on your advertising spend (ROAS).

We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time.

We extract solutions from data science along with experimentation and apply it where it will be most valuable. By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data.

How we work with you

Being independent allows us to be flexible with our clients. Digital Marketing moves quickly and we can change our strategy and tactics just as quickly.

We make sure we build you the correct team, formed around your business. This team will be selected as the right team to drive success for YOUR business.

We never build our teams around certain departments, we make them client centric. This way your challenge and goal are always the focus.

Multi Award Winning Digital Performance + Media

We’re proud to have won many prestigious awards over the years - being recognised for the results we have achieved for our clients, our innovative approach, our clever use of data, our culture, as well as named ‘Best Digital Agency’.

We form partnerships built on TRUST.

Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again.

With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know. We always strive to build meaningful and genuine connections with the clients we do work with, and highly value the importance of reputation and integrity – both of which have allowed us to get to where we are today.

As part of Independent Digital Network, TIPi Group, we use digital data at scale, combined with the very best industry tools and tech to create a comprehensive view of your business and the opportunities we can maximise. We then apply this to our digital strategy to deliver accurately targeted, highly successful award winning campaigns.

Our services include Integrated Search, Customer Experience & CRM, SEO, Content Marketing, PPC, Display & Programmatic, Mobile, Paid Social, Amazon Marketing, Data Science & Analytics and OOH.

For more information visit our website or get in touch at

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