Pepsi Max backs-up Cherry flavour launch with new marketing campaign

Pepsi is looking to drive sales at the newest addition to its soft drinks stable with the introduction of marketing campaign to push Pepsi Max Cherry, a fruity twist on its popular cola drink.

Brand owner Britvic Soft Drinks is pushing the juice via a through the line marketing campaign including 6-sheets and bus wraps promoting the fizzy drinks ‘Maximum Cherry, No Sugar’ pitch.

The new thirst quenching option will also be communicated to consumers via in-store activation and activity on the brands social media channels in an effort to engage with young adults, its target audience.

Pepsico began selling individual 330ml cans and 600ml bottles last June following the successful introduction of the brand in multi-pack form in 2011, with the drink selling 15 times quicker than the cherry cola category as a whole.

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