Creative Showcase: Featuring Ogilvy & Mather New York, Grey London, 180LA and more

Welcome to The Drum Creative Showcase.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (18 March) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 2 March to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Ogilvy & Mather New York: Tiffany & Co. 'Will You?'

Brand: Tiffany & Co.

Title(s): Will You?

Agency: Ogilvy & Mather New York

Agency website: http://www.ogilvy.com/

Chief Creative Officer: Chris Garbutt

Group Creative Director: Debra Fried, Jackie Leak

Creative Director: John Doyle

Art Director: David Bradley

Additional Credits: Worldwide Chief Marketing Officer: Lauren Crampsie

Executive Director, Art Content Production: Cindy Rivet

Executive Producer, Art Content Production: Elizabeth Lucas

Jr. Content Producer, Art Content Production: Dagmar Wong

Director Digital Rights Management and Licensing: Gloria Graham Hall

Executive Group Director: Leyland Streiff

Management Supervisor: Jessica Schaevitz Deacon

Account Supervisor: Kat Bear Brown

Account Executive: Aniella Opalacz

Published: February 2015

Short Rationale: The ‘Will You?’ campaign kicked off late last month with print ads that generated major media attention after the 178-year old jeweler’s ads of their engagement rings portrayed a recently engaged same-sex couple sitting on a stoop in NYC. Now Tiffany has released a video diving deeper into the love story of the real-life gay couple. The new spot also showcases other modern day couples vowing their love for each other through multiple heart-felt wedding proposals.

With a modern day twist to the old love story, Tiffany has demonstrated they are willing to make historically bold moves in today’s advertising game.

180LA: Adidas 'Take It'

Brand: Adidas

Title(s): Take It

Agency: 180LA

Agency website: http://www.180la.com/

Chief Creative Officer: William Gelner

Creative Director: Pierre Janneau, Josh DiMarcantonio

Art Director: Marcus Brown

Copywriter: Ben Bliss

Additional Credits: Head of Production: Natasha Wellesley

Executive Producer: Erin Goodsell

Senior Producer: Dave Stephenson

Head of Account Management: Chad Bettor

Account Director: Whit Cavanah

Account Manager: Danielle Tisser

Business Affairs Manager: Angel Cielo

Production Co.: Imperial Woodpecker

Director: Stacy Wall / Mark Zibert

DP: Chris Blauvelt / Chris Mably

EP / Managing Partner: Doug Halbert

Executive Producer: Charlie Cocuzza

Producer: Terri Shafirov / Jeff Shupe

Production Service Company: Twentyfour Seven

Producer: Zico Judge

Shoot Location: Barcelona/Chicago/Minneapolis/Los Angeles/Washington DC

Editorial Company: Cut + Run

Editor: Steve Gandolfi

Managing Director: Michelle Eskin

Executive Producer: Carr Schilling

Head of Production: Amburr Faris

Assistant Editor: Sean Fazende

Senior Executive Producer: Sue Troyan

Executive Producer: Enca Kaul

VFX Producer: Jordan Sharon

VFX Coordinators: Jackson Rogers, Jillian Lynes

Colorist: Adam Scott, David Ludlum

Executive Color Producer: Thatcher Peterson

Color Producer: Antonio Hardy

Color Coordinator: Diane Valera

VFX Shoot Supervisor: Mitch Drain

2D Lead Artist: Glyn Tebbutt

2D Artists: Brad Scott, Stefan Smith, Toby Brockhurst, Jale Parsons, Steve Cokonis,

Nicholas Tayler, Robin McGloin, Scott Johnson, Tim Robbins, Kelsey Napier

3D Lead Artist: David Lawson

3D Artists: Edward Hicks, Martine Rivera, Blake Sullivan, Lynn Yang, Chris Goodrich, Steven Olson

Mill London: VFX Producer: Jarrad Vladich

2D Artists: Grant Connor, Leonardo Costa, Mike Simons, Olivia, O'Neil, Ralph Dubber

3D Artists: Anthony Northman, Sergio Xisto, Matthew Fuller, Philip Maddock

Sound Design: Barking Owl

Sound Designer: Michael Anastasi

Creative Director / Partner: Kelly Bayett

Head of Production: Whitney Fromholtz

Recording /Mix

Recording Studio: Lime Studios

Mixer: Rohan Young

Assistant Mixer: Jeff Malen

Executive Producer: Susie Boyajan

Music: Soundtree Music/Fourteenth Music

Composer: Peter Raeburn

Published: February 2015

Short Rationale: In 180LA's latest global spot for adidas sports performance, the :60 second spot, “Take It,” shows all levels of athletes making a difference in their game, their sport, their status and their world. Athletes from Gareth Bale, James Rodriguez and Lionel Messi to Derrick Rose, John Wall and Joakim Noah are all featured for the heart and determination they put into every single moment.

Grey: The Sunday Times 'Film and Screen Season: See it all from the inside'

Brand: The Sunday Times

Title(s): Film and Screen Season: See it all from the inside

Agency: Grey, London, UK

Agency website: http://www.grey.co.uk/

Deputy Executive Creative Director: Dave Monk

Copywriter: Peter Giblin

Art Director: Alex Dunning

Managing Partner: Eleni Sarla

Account Directors: Tim Rogowski, Michelle Neads

Creative producer: Martin McGinn

Planners: Chris Whitson, Mike Lean

Illustrator: Tracie Ching

Designer: Greyworks

Published: February 2015

Forsman & Bodenfors: United Nations World Food Programme '805 million names'

Brand: United Nations World Food Programme

Title(s): 805 million names

Agency: Forsman & Bodenfors

Agency website: http://www.fb.se/

Additional Credits: Film Production Company: Newland

Media Integration Agency: Matter.Be On/AOL

Published: February 2015

Short Rationale: Football player Zlatan Ibrahimović, striker for Paris-Saint-Germain (PSG) football club and captain of the Swedish national team, announced he was playing with the names of hungry people tattooed on his body in a campaign for the United Nations World Food Programme (WFP).

Ibrahimović said he played the League 1 game on Sunday 15 February with the individual names of some 50 of the 80 million hungry people who WFP assists globally tattooed onto his skin.

The campaign is built around the 50 names symbolically representative of the 80 million people currently assisted by WFP in crises in Syria, Iraq, South Sudan, Central African Republic, the Ebola-affected countries of Guinea, Sierra Leone and Liberia, as well as in Bolivia, Cambodia, and Democratic Republic of Congo where WFP helps to build resilience.

Grey Singapore: MPAN 'Help Find Me'

Brand: MPAN

Title(s): Help Find Me

Agency: Grey Singapore

Agency website: http://grey.com/apac

Chief Creative Officer: Ali Shabaz

Associate Creative Director: Cinzia Crociani/ Sudhir Pasumarty

Head of Design: Sudhir Pasumarty

Creative Technologist: Sandeep Bhardwaj

Senior Copywriter: Karn Singh

Additional Credits: Senior Developer: Balasubramaniyan Suruliraj

Account Manager: Amanda Rendell

Senior Account Manager: Madina Kalyayeva

Planner: Sashi Kumar

Regional Director, PR & Corporate Communications: Huma Qureshi

Regional Corporate Communications Executive: Yanrong Pang

PR: SenateSHJ

Senior Client Executive: Julian Liston

Partner and Head of Change: Angela Scaffidi

Video Production: Greyworks

Producer: Harie Herman

Editor: Pauline Toh

The Gunnery

Executive Producer: Azmi Jaffar

Voice Over Artist / Audio Engineer: Evan Roberts

Published: February 2015

Short Rationale: ‘Help Find Me’ – an initiative never before seen with the potential to reach almost every Australian through the simple act of searching online, has launched to lead the search for missing Australians.

Led by the Missing Persons Advocacy Network (MPAN), in partnership with Grey Group Singapore’s new philanthropic arm, Grey for Good, who are teaming up with corporate Australia.

‘Help Find Me’ leverages the Internet’s most important feature – the search bar, creating an innovative, fast and efficient channel to aid finding a missing person. The use of high-traffic websites’ search bars donated by corporate Australia is the key to the success of ‘Help Find Me’.

When a user lands on a participating website and uses the search function on that site, the profile and image of a missing Australian will automatically pop up. A link to the campaign website is included for anyone who may have any information or wants to learn more, and get involved.

DLKW Lowe: Sunlight 'A Little Goes a Long Way'

Brand: Sunlight

Title(s): A Little Goes a Long Way

Agency: DLKW Lowe, London, UK

Agency website: http://www.dlkwlowe.com/

Creative Directors: Dave Henderson, Richard Denney

Art Directors / Copywriters: Lovisa Silburn, Amber Casey

Photographer: James Day

Published: February 2015

Mischief PR: Dulux 'Colour of the Year'

Brand: Dulux

Title(s): Colour of the Year

Agency: Mischief PR

Agency website: http://www.mischiefpr.com/

Creative and Art Director: Simon Moore

Videographer/Photographer: Henrik Adamsen

Additional Credits: Media Agency: MediaCom

Digital Agency: AnalogFolk

Behind-the-scenes Filming: Orillo Productions

Interior Styling: Melinda Ashton-Turner

Fashion Styling: Tamara Cincik

Make-up: Louise Constad

Hair: Nikki Palmer

Client leads: Rebecca Williamson and Rachel Toolan

Published: February 2015

Short Rationale: Dulux crowns 'Copper Blush' as its Colour of the Year with campaign fronted by singer, song-writer and 'Strictly Come Dancing' starlet Sophie Ellis-Bextor Sophie dazzles in the release of a stylised film and stunning series of photography that depicts her waking in the morning in a contemporary boudoir setting then discovering Copper Blush surrounding her and breathing warmth into the room.

The film and photography takes inspiration from the coppery hues of Pre-Raphaelite muses and the film also includes a voiceover from Sophie as she recites a poem from the same era by Emily Dickinson, 'To See Her is a Picture'. 'Copper Blush', was predicted as the Colour of the Year following extensive research by a 20-strong panel of global colour and trend experts who specialise in different areas of colour use, brought together by Dulux parent company, AkzoNobel.

Collectively the team scours the globe, exploring a broad range of different cultures and industries including interiors, fashion, beauty, design and even social and economic influences.

J. Walter Thompson: Ed’s Diner 'Eat the 50s'

Brand: Ed’s Diner

Title(s): Eat the 50s

Agency: J. Walter Thompson

Agency website: https://www.jwt.com/

Executive Creative Director: Russell Ramsey

Creative Director: David Masterman

Creative: Bill Hartley, Giles Hepworth

Designer, Illustrator: : James Keane

Additional Credits: Business Leader: Anthony Hill

Senior Account Manager Emma Bass

Project Manager: Ian Hughes

Published: February 2015

Short Rationale: J. Walter Thompson London reveals a new campaign for Ed’s Easy Diner, the much loved retro-American diner chain.

In an increasingly crowded market of premium burger restaurants, the new work exploits Ed’s key differentiator – the unique 1950s diner experience.

The creative shows 1950s icons, savagely mutilated with a Godzilla-style bite, to dramatise that dining at Ed’s is as much a feast for the senses as it is a feast for the taste buds.

Saint Bernadine Mission Communications and Blended: Lighthouse Brewing 'House Series'

Brand: Lighthouse Brewing


Title(s): House Series



Agency: Saint Bernadine Mission Communications, Vancouver, Canada & Blended Agency


Agency website: http://www.stbernadine.com 


Creative Director: Andrew Samuel, David Walker
Art Director: Rory O’Sullivan


Illustrator: Rory O’Sullivan


Additional credits: Production: Lisa Blackburn

Published: January 2015


Short rationale (optional): As part of an entire portfolio rebrand, St. Bernadine was asked to help create a new look for Lighthouse Brewing Co.’s “House Series” family of craft beers.

Aligned with the brand’s nautical positioning, and inspired by bold, colourful patterns found on lighthouses around the world, the team at St. Bernadine created striking patterns for the family (Race Rocks Amber Ale: horizontal stripes, Keepers Stout: diagonal bars, Beacon ESB: diamonds, and Bowline Pilsner: checked squares).\

The flat white base colour brings family unity to the series as well as echoing the lighthouse namesake, while the colourful patterns allow each flavour to be easily distinguished within the series and contribute to findability and presence in a visually cluttered craft category.

WCRS: Betfair 'TapTapBoom'

Brand: Betfair

Title(s): TapTapBoom

Agency: WCRS

Agency website: http://www.wcrs.com/

Executive Creative Director: Leon Jaume

Creative Director: Orlando Warner, Joe Miller

Additional Credits: Agency Producer: Eira Ellis & Jess Stott (Hogarth Worldwide)

Account Handling: Nick Fokes, Max Taylor & Chess Darby

Strategy: Georgina Murray-Burton, Alicia Gaworska

Media Agency: Arena

Production Company: Papaya

Director: Brent Bonacorso @ Papaya Films

Producer: Wojtek Skiba @ Papaya Films

Editor: Vee Pinot @ Gramercy Park Studios

Post-Production & Visual FX: Kit Lawson, Mark Beardall, Ben Rodgers, Francisco Lima & Nuno Pereira @ Grammercy Park Studios

Audio: Zak Kurtha & Richard Donaghue @ Gramercy Park Studios

Published: February 2015

Short Rationale: Betfair – one of the world's largest online sports betting operators – launched a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival.

Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes.

The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres.

Workbrands: Trinity College 'Rebrand'

Brand: Trinity College

Title(s): Rebrand

Agency: Workbrands

Agency website: http://www.workbrands.co.uk/

Creative Director: Nick Farrar

Art Director: Tom Ovens

Design: Simon Tandy

Additional credits: Account manager: Emma Craig

Published: February 2015

Short Rationale: Workbrands has created a new brand identity for Trinity College in Bristol, a theological institution specialising in Christian ordination.

Following a four-way pitch, the College appointed Workbrands for a complete image-overhaul. The brief was to develop a new identity that clearly communicates the college’s core values in order to inspire new students and attract people to its Open Days.

The new identity is being rolled out during February and includes a new website and prospectus.

180LA: The 87th Academy Awards 'Oscar Moments'

Brand: The 87th Academy Awards

Title(s): Oscar Moments

Agency: 180LA

Agency website: http://www.180la.com/

Chief Creative Officer: William Gelner

Creative Director: Zac Ryder, Adam Groves

Art Director: Karine Grigorian

Copywriter: Christina Semak

Additional Credits: Head of Production: Natasha Wellesley

Producer: Nili Zadok 


Chief Marketing Officer: Stephen Larkin 


Account Manager: Jessica DeLillo

Account Coordinator: Alexandra Conti

Planner: Jason Knight
Editorial _ HOLDING / GOES TO / VDAY


Editorial Company: Exile Edit


Editor: Nate Gross (HOLDING)

Editor: Will Butler (VDAY & GOES TO)

Executive Producer: Carol Lynn Weaver

Producer: Brittany Carson

Editorial _ FOREIGN LANGUAGE

Editor: Dave Groseclose (Foreign Language)

Producer: Brian Scharwath (Foreign Language)

Color/VFX/Finishing: The Mill LA

Colorist: Adam Scott

Color Executive Producer: Thatcher Peterson

Color Producers: Natalie Westerfield, Antonio Hardy

Color Coordinator: Diane Valera

Lead 2D Artist: Robin McGloin

Additional 2D Artists: Scott Johnson

Art Department: Jeff Langlois, Laurence Konishi

Executive Producer: Sue Troyan

VFX Producer: Kiana Bicoy

VFX Coordinator: Jillian Lynes


Recording: Mix
Recording

Studio: Eleven Sound

Mixer: Scott Burns


Asst Mixer: AJ Murillo

Producer: Dawn Redmann

Executive Producer: Suzanne Hollingshead

Published: February 2015

Short Rationale: The campaign for the 87th annual Academy Awards inspires the film industry and moviegoers to “Imagine What’s Possible.” The Oscar campaign, created by ad agency 180LA, is the most ambitious marketing effort for the award show to date.

A series of tune-in videos use authentic footage from the Academy Film Archive that showcase classic “Oscar moments” throughout the decades. The Oscar winner footage was cut by another fellow Oscar winner – Kirk Baxter.

For the shows' artwork, 180LA tapped into the iconic value of the Oscar statuette, which stands as the central focus for each art piece. The statuette is surrounded with artistic interpretations of imagination in film and culture. The result is a limited series of one-of-a-kind “Oscar Art Gallery” created by 15 professional artists from around the world including Blastto of Spain, Geoff McFetridge of Los Angeles and Pomme Chan of Thailand amongst others.

Franklyfluent 'Franklyfluent creative translations' THE IDIOMASCOTS

Brand: Franklyfluent creative translations www.franklyfluent.com

Title(s): THE IDIOMASCOTS

Agency: franklyfluent

Agency website: www.franklyfluent.com

Creative Director: Catherine Barr

Art Director: Genevieve Edwards

Copywriter: Jordan Woolley

Illustrator: Genevieve Edwards

Published: February 2015

Short rationale: To mark the launch of new creative translation agency franklyfluent, founders Jordan Woolley and Catherine Barr teamed up with illustrator Genevieve Edwards to produce a series of vibrant illustrations celebrating the weird and wonderful world of idiomatic sayings.

The illustrations will also form the basis of a Direct Mail campaign spreading the word about the new agency’s offering, with each IDIOMASCOT fronting a postcard seemingly delivered from its country of origin.

Ogilvy & Mather Paris: Allianz 'CarSwap'

Brand: Allianz

Title(s): CarSwap

Agency: Ogilvy & Mather Paris

Agency website: http://ogilvyparis.fr/

Executive Creative Director: Baptiste Clinet

Creative Diretor: Nicolas Lautier

Art Director: Clara Noguier, Jeremy Bouchet

Copywriter: Olivier Le Lostec

Additional Credits: Art Buying: Laurence Nahmias

Integrated Producer: François Phan

Strategic Planner: Ivan Pejcic

Account Director: Batoul Hassoun

Account Supervisor: Jean Pousson-Ribis

Account Director: Aurore Clinet, Mythologies Lab

Director: Loïc Paillard, Filmarium Production

Published: 2014

Short Rationale: In France, car owners know that having car insurance is a legal obligation but they take little interest in the Insurance provider they go with, believing all providers offer pretty much the same thing.

So, when Allianz told Ogilvy Paris it had a new car insurance offer to promote, the agency knew its idea needed to be disruptive, in order to break through the haze of car insurance same-ness and make the added value of Allianz’ car insurance contracts clear and immediate in the minds of its consumers. Allianz’ premise is simple: Your car has left you stranded. With Allianz car insurance, you'll have a replacement car within 1 hour of reporting the incident and the car is reserved for your use up to 20 days.

The idea? A sculpture designed of two real-life cars embedded on top on one another. The bottom car laid upside down-- designed to represent your damaged car in need of being replaced. The top car, visibly in perfect working condition, represents the replacement vehicle provided by Allianz.

The One Off: Royal Doulton ' 200th Anniversary campaign'

Brand: Royal Doulton

Title(s): 200th Anniversary campaign

Agency: The One Off

Agency website: http://www.theoneoff.com/

Additional Credits: Brochure Photography: The One Off

Videography: The One Off

Published: February 2015

Short Rationale: 200 years is a campaign designed to celebrate that 2015 is the year of Royal Doulton’s bicentenary. With 7 limited edition product ranges, an overarching campaign identity was created and then distilled down into individual marques for each collection injecting the personality of the artist who created it.

Brochures and web pages were created as well as in-store POS and 2 campaign videos capturing interviews with Barber Osgerby, Charlene Mullen, Pure Evil and Nick Walker talking about the design and inspiration behind their collaboration with Royal Doulton.

The photoshoot took place in several locations across London, photographing each collection against a London skyline or backdrop that complimented each individual item.

The 200 years limited edition range launches in selected stores this month.

Sedley Place: Woodland Radicle Brands, Xilli 'Launch pack design'

Brand: Woodland Radicle Brands, Xilli

Title(s): Launch pack design

Agency: Sedley Place, London, UK

Agency website: http://www.sedley-place.co.uk

Creative Director: Jason Barney

Art Director (Photography): Kayvon Palangafkan

Copywriter: Steve Wilson

Illustrator: Gerry Barney

Photographer: David Burton

Published: February, 2015

Short Rationale: Creative agency Sedley Place has created the launch identity for Woodland Radicle Brands’ newest brand Xilli, a spirit drink that “re-ignites Aztec traditions and flavours”.

The cornerstone of the new identity is a design based on the ancient Aztec calendar stones with a sun god at the centre. The motif, which was especially drawn by the Sedley Place team, sits on the centre of the bottle. Under it sits the brand name drawn in a uniquely created script.

Xilli (pronounced chilli) is a spirit infused with a blend of spicy cayenne peppers, hot habanero chillies and a generous dash of tequila.

Crystelle Bédard: Les Charlatans 'Brand and packaging design'

Brand: Les Charlatans

Title(s): Brand and packaging design

Agency: Crystelle Bédard, Canada

Illustrations: Crystelle Bédard

Silkscreen printing: Crystelle Bédard

Photography: David Courteau

Published: January 2015

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