Creative Showcase: Featuring Ogilvy & Mather New York, Grey London, 180LA and more
Welcome to The Drum Creative Showcase.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (18 March) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 2 March to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Ogilvy & Mather New York: Tiffany & Co. 'Will You?'
Brand: Tiffany & Co.
Title(s): Will You?
Agency: Ogilvy & Mather New York
Agency website: http://www.ogilvy.com/
Chief Creative Officer: Chris Garbutt
Group Creative Director: Debra Fried, Jackie Leak
Creative Director: John Doyle
Art Director: David Bradley
Additional Credits: Worldwide Chief Marketing Officer: Lauren Crampsie
Executive Director, Art Content Production: Cindy Rivet
Executive Producer, Art Content Production: Elizabeth Lucas
Jr. Content Producer, Art Content Production: Dagmar Wong
Director Digital Rights Management and Licensing: Gloria Graham Hall
Executive Group Director: Leyland Streiff
Management Supervisor: Jessica Schaevitz Deacon
Account Supervisor: Kat Bear Brown
Account Executive: Aniella Opalacz
Published: February 2015
Short Rationale: The ‘Will You?’ campaign kicked off late last month with print ads that generated major media attention after the 178-year old jeweler’s ads of their engagement rings portrayed a recently engaged same-sex couple sitting on a stoop in NYC. Now Tiffany has released a video diving deeper into the love story of the real-life gay couple. The new spot also showcases other modern day couples vowing their love for each other through multiple heart-felt wedding proposals.
With a modern day twist to the old love story, Tiffany has demonstrated they are willing to make historically bold moves in today’s advertising game.
180LA: Adidas 'Take It'
Brand: Adidas
Title(s): Take It
Agency: 180LA
Agency website: http://www.180la.com/
Chief Creative Officer: William Gelner
Creative Director: Pierre Janneau, Josh DiMarcantonio
Art Director: Marcus Brown
Copywriter: Ben Bliss
Additional Credits: Head of Production: Natasha Wellesley
Executive Producer: Erin Goodsell
Senior Producer: Dave Stephenson
Head of Account Management: Chad Bettor
Account Director: Whit Cavanah
Account Manager: Danielle Tisser
Business Affairs Manager: Angel Cielo
Production Co.: Imperial Woodpecker
Director: Stacy Wall / Mark Zibert
DP: Chris Blauvelt / Chris Mably
EP / Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Terri Shafirov / Jeff Shupe
Production Service Company: Twentyfour Seven
Producer: Zico Judge
Shoot Location: Barcelona/Chicago/Minneapolis/Los Angeles/Washington DC
Editorial Company: Cut + Run
Editor: Steve Gandolfi
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Head of Production: Amburr Faris
Assistant Editor: Sean Fazende
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
VFX Producer: Jordan Sharon
VFX Coordinators: Jackson Rogers, Jillian Lynes
Colorist: Adam Scott, David Ludlum
Executive Color Producer: Thatcher Peterson
Color Producer: Antonio Hardy
Color Coordinator: Diane Valera
VFX Shoot Supervisor: Mitch Drain
2D Lead Artist: Glyn Tebbutt
2D Artists: Brad Scott, Stefan Smith, Toby Brockhurst, Jale Parsons, Steve Cokonis,
Nicholas Tayler, Robin McGloin, Scott Johnson, Tim Robbins, Kelsey Napier
3D Lead Artist: David Lawson
3D Artists: Edward Hicks, Martine Rivera, Blake Sullivan, Lynn Yang, Chris Goodrich, Steven Olson
Mill London: VFX Producer: Jarrad Vladich
2D Artists: Grant Connor, Leonardo Costa, Mike Simons, Olivia, O'Neil, Ralph Dubber
3D Artists: Anthony Northman, Sergio Xisto, Matthew Fuller, Philip Maddock
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Creative Director / Partner: Kelly Bayett
Head of Production: Whitney Fromholtz
Recording /Mix
Recording Studio: Lime Studios
Mixer: Rohan Young
Assistant Mixer: Jeff Malen
Executive Producer: Susie Boyajan
Music: Soundtree Music/Fourteenth Music
Composer: Peter Raeburn
Published: February 2015
Short Rationale: In 180LA's latest global spot for adidas sports performance, the :60 second spot, “Take It,” shows all levels of athletes making a difference in their game, their sport, their status and their world. Athletes from Gareth Bale, James Rodriguez and Lionel Messi to Derrick Rose, John Wall and Joakim Noah are all featured for the heart and determination they put into every single moment.
Grey: The Sunday Times 'Film and Screen Season: See it all from the inside'
Brand: The Sunday Times
Title(s): Film and Screen Season: See it all from the inside
Agency: Grey, London, UK
Agency website: http://www.grey.co.uk/
Deputy Executive Creative Director: Dave Monk
Copywriter: Peter Giblin
Art Director: Alex Dunning
Managing Partner: Eleni Sarla
Account Directors: Tim Rogowski, Michelle Neads
Creative producer: Martin McGinn
Planners: Chris Whitson, Mike Lean
Illustrator: Tracie Ching
Designer: Greyworks
Published: February 2015
Forsman & Bodenfors: United Nations World Food Programme '805 million names'
Brand: United Nations World Food Programme
Title(s): 805 million names
Agency: Forsman & Bodenfors
Agency website: http://www.fb.se/
Additional Credits: Film Production Company: Newland
Media Integration Agency: Matter.Be On/AOL
Published: February 2015
Short Rationale: Football player Zlatan Ibrahimović, striker for Paris-Saint-Germain (PSG) football club and captain of the Swedish national team, announced he was playing with the names of hungry people tattooed on his body in a campaign for the United Nations World Food Programme (WFP).
Ibrahimović said he played the League 1 game on Sunday 15 February with the individual names of some 50 of the 80 million hungry people who WFP assists globally tattooed onto his skin.
The campaign is built around the 50 names symbolically representative of the 80 million people currently assisted by WFP in crises in Syria, Iraq, South Sudan, Central African Republic, the Ebola-affected countries of Guinea, Sierra Leone and Liberia, as well as in Bolivia, Cambodia, and Democratic Republic of Congo where WFP helps to build resilience.
Grey Singapore: MPAN 'Help Find Me'
Brand: MPAN
Title(s): Help Find Me
Agency: Grey Singapore
Agency website: http://grey.com/apac
Chief Creative Officer: Ali Shabaz
Associate Creative Director: Cinzia Crociani/ Sudhir Pasumarty
Head of Design: Sudhir Pasumarty
Creative Technologist: Sandeep Bhardwaj
Senior Copywriter: Karn Singh
Additional Credits: Senior Developer: Balasubramaniyan Suruliraj
Account Manager: Amanda Rendell
Senior Account Manager: Madina Kalyayeva
Planner: Sashi Kumar
Regional Director, PR & Corporate Communications: Huma Qureshi
Regional Corporate Communications Executive: Yanrong Pang
PR: SenateSHJ
Senior Client Executive: Julian Liston
Partner and Head of Change: Angela Scaffidi
Video Production: Greyworks
Producer: Harie Herman
Editor: Pauline Toh
The Gunnery
Executive Producer: Azmi Jaffar
Voice Over Artist / Audio Engineer: Evan Roberts
Published: February 2015
Short Rationale: ‘Help Find Me’ – an initiative never before seen with the potential to reach almost every Australian through the simple act of searching online, has launched to lead the search for missing Australians.
Led by the Missing Persons Advocacy Network (MPAN), in partnership with Grey Group Singapore’s new philanthropic arm, Grey for Good, who are teaming up with corporate Australia.
‘Help Find Me’ leverages the Internet’s most important feature – the search bar, creating an innovative, fast and efficient channel to aid finding a missing person. The use of high-traffic websites’ search bars donated by corporate Australia is the key to the success of ‘Help Find Me’.
When a user lands on a participating website and uses the search function on that site, the profile and image of a missing Australian will automatically pop up. A link to the campaign website is included for anyone who may have any information or wants to learn more, and get involved.
DLKW Lowe: Sunlight 'A Little Goes a Long Way'
Brand: Sunlight
Title(s): A Little Goes a Long Way
Agency: DLKW Lowe, London, UK
Agency website: http://www.dlkwlowe.com/
Creative Directors: Dave Henderson, Richard Denney
Art Directors / Copywriters: Lovisa Silburn, Amber Casey
Photographer: James Day
Published: February 2015
Mischief PR: Dulux 'Colour of the Year'
Brand: Dulux
Title(s): Colour of the Year
Agency: Mischief PR
Agency website: http://www.mischiefpr.com/
Creative and Art Director: Simon Moore
Videographer/Photographer: Henrik Adamsen
Additional Credits: Media Agency: MediaCom
Digital Agency: AnalogFolk
Behind-the-scenes Filming: Orillo Productions
Interior Styling: Melinda Ashton-Turner
Fashion Styling: Tamara Cincik
Make-up: Louise Constad
Hair: Nikki Palmer
Client leads: Rebecca Williamson and Rachel Toolan
Published: February 2015
Short Rationale: Dulux crowns 'Copper Blush' as its Colour of the Year with campaign fronted by singer, song-writer and 'Strictly Come Dancing' starlet Sophie Ellis-Bextor Sophie dazzles in the release of a stylised film and stunning series of photography that depicts her waking in the morning in a contemporary boudoir setting then discovering Copper Blush surrounding her and breathing warmth into the room.
The film and photography takes inspiration from the coppery hues of Pre-Raphaelite muses and the film also includes a voiceover from Sophie as she recites a poem from the same era by Emily Dickinson, 'To See Her is a Picture'. 'Copper Blush', was predicted as the Colour of the Year following extensive research by a 20-strong panel of global colour and trend experts who specialise in different areas of colour use, brought together by Dulux parent company, AkzoNobel.
Collectively the team scours the globe, exploring a broad range of different cultures and industries including interiors, fashion, beauty, design and even social and economic influences.
J. Walter Thompson: Ed’s Diner 'Eat the 50s'
Brand: Ed’s Diner
Title(s): Eat the 50s
Agency: J. Walter Thompson
Agency website: https://www.jwt.com/
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Creative: Bill Hartley, Giles Hepworth
Designer, Illustrator: : James Keane
Additional Credits: Business Leader: Anthony Hill
Senior Account Manager Emma Bass
Project Manager: Ian Hughes
Published: February 2015
Short Rationale: J. Walter Thompson London reveals a new campaign for Ed’s Easy Diner, the much loved retro-American diner chain.
In an increasingly crowded market of premium burger restaurants, the new work exploits Ed’s key differentiator – the unique 1950s diner experience.
The creative shows 1950s icons, savagely mutilated with a Godzilla-style bite, to dramatise that dining at Ed’s is as much a feast for the senses as it is a feast for the taste buds.
Saint Bernadine Mission Communications and Blended: Lighthouse Brewing 'House Series'
Brand: Lighthouse Brewing
Title(s): House Series
Agency: Saint Bernadine Mission Communications, Vancouver, Canada & Blended Agency
Agency website: http://www.stbernadine.com
Creative Director: Andrew Samuel, David Walker Art Director: Rory O’Sullivan
Illustrator: Rory O’Sullivan
Additional credits: Production: Lisa Blackburn
Published: January 2015
Short rationale (optional): As part of an entire portfolio rebrand, St. Bernadine was asked to help create a new look for Lighthouse Brewing Co.’s “House Series” family of craft beers.
Aligned with the brand’s nautical positioning, and inspired by bold, colourful patterns found on lighthouses around the world, the team at St. Bernadine created striking patterns for the family (Race Rocks Amber Ale: horizontal stripes, Keepers Stout: diagonal bars, Beacon ESB: diamonds, and Bowline Pilsner: checked squares).\
The flat white base colour brings family unity to the series as well as echoing the lighthouse namesake, while the colourful patterns allow each flavour to be easily distinguished within the series and contribute to findability and presence in a visually cluttered craft category.
WCRS: Betfair 'TapTapBoom'
Brand: Betfair
Title(s): TapTapBoom
Agency: WCRS
Agency website: http://www.wcrs.com/
Executive Creative Director: Leon Jaume
Creative Director: Orlando Warner, Joe Miller
Additional Credits: Agency Producer: Eira Ellis & Jess Stott (Hogarth Worldwide)
Account Handling: Nick Fokes, Max Taylor & Chess Darby
Strategy: Georgina Murray-Burton, Alicia Gaworska
Media Agency: Arena
Production Company: Papaya
Director: Brent Bonacorso @ Papaya Films
Producer: Wojtek Skiba @ Papaya Films
Editor: Vee Pinot @ Gramercy Park Studios
Post-Production & Visual FX: Kit Lawson, Mark Beardall, Ben Rodgers, Francisco Lima & Nuno Pereira @ Grammercy Park Studios
Audio: Zak Kurtha & Richard Donaghue @ Gramercy Park Studios
Published: February 2015
Short Rationale: Betfair – one of the world's largest online sports betting operators – launched a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival.
Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes.
The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres.
Workbrands: Trinity College 'Rebrand'
Brand: Trinity College
Title(s): Rebrand
Agency: Workbrands
Agency website: http://www.workbrands.co.uk/
Creative Director: Nick Farrar
Art Director: Tom Ovens
Design: Simon Tandy
Additional credits: Account manager: Emma Craig
Published: February 2015
Short Rationale: Workbrands has created a new brand identity for Trinity College in Bristol, a theological institution specialising in Christian ordination.
Following a four-way pitch, the College appointed Workbrands for a complete image-overhaul. The brief was to develop a new identity that clearly communicates the college’s core values in order to inspire new students and attract people to its Open Days.
The new identity is being rolled out during February and includes a new website and prospectus.
180LA: The 87th Academy Awards 'Oscar Moments'
Brand: The 87th Academy Awards
Title(s): Oscar Moments
Agency: 180LA
Agency website: http://www.180la.com/
Chief Creative Officer: William Gelner
Creative Director: Zac Ryder, Adam Groves
Art Director: Karine Grigorian
Copywriter: Christina Semak
Additional Credits: Head of Production: Natasha Wellesley
Producer: Nili Zadok
Chief Marketing Officer: Stephen Larkin
Account Manager: Jessica DeLillo
Account Coordinator: Alexandra Conti
Planner: Jason Knight Editorial _ HOLDING / GOES TO / VDAY
Editorial Company: Exile Edit
Editor: Nate Gross (HOLDING)
Editor: Will Butler (VDAY & GOES TO)
Executive Producer: Carol Lynn Weaver
Producer: Brittany Carson
Editorial _ FOREIGN LANGUAGE
Editor: Dave Groseclose (Foreign Language)
Producer: Brian Scharwath (Foreign Language)
Color/VFX/Finishing: The Mill LA
Colorist: Adam Scott
Color Executive Producer: Thatcher Peterson
Color Producers: Natalie Westerfield, Antonio Hardy
Color Coordinator: Diane Valera
Lead 2D Artist: Robin McGloin
Additional 2D Artists: Scott Johnson
Art Department: Jeff Langlois, Laurence Konishi
Executive Producer: Sue Troyan
VFX Producer: Kiana Bicoy
VFX Coordinator: Jillian Lynes
Recording: Mix Recording
Studio: Eleven Sound
Mixer: Scott Burns
Asst Mixer: AJ Murillo
Producer: Dawn Redmann
Executive Producer: Suzanne Hollingshead
Published: February 2015
Short Rationale: The campaign for the 87th annual Academy Awards inspires the film industry and moviegoers to “Imagine What’s Possible.” The Oscar campaign, created by ad agency 180LA, is the most ambitious marketing effort for the award show to date.
A series of tune-in videos use authentic footage from the Academy Film Archive that showcase classic “Oscar moments” throughout the decades. The Oscar winner footage was cut by another fellow Oscar winner – Kirk Baxter.
For the shows' artwork, 180LA tapped into the iconic value of the Oscar statuette, which stands as the central focus for each art piece. The statuette is surrounded with artistic interpretations of imagination in film and culture. The result is a limited series of one-of-a-kind “Oscar Art Gallery” created by 15 professional artists from around the world including Blastto of Spain, Geoff McFetridge of Los Angeles and Pomme Chan of Thailand amongst others.
Franklyfluent 'Franklyfluent creative translations' THE IDIOMASCOTS
Brand: Franklyfluent creative translations www.franklyfluent.com
Title(s): THE IDIOMASCOTS
Agency: franklyfluent
Agency website: www.franklyfluent.com
Creative Director: Catherine Barr
Art Director: Genevieve Edwards
Copywriter: Jordan Woolley
Illustrator: Genevieve Edwards
Published: February 2015
Short rationale: To mark the launch of new creative translation agency franklyfluent, founders Jordan Woolley and Catherine Barr teamed up with illustrator Genevieve Edwards to produce a series of vibrant illustrations celebrating the weird and wonderful world of idiomatic sayings.
The illustrations will also form the basis of a Direct Mail campaign spreading the word about the new agency’s offering, with each IDIOMASCOT fronting a postcard seemingly delivered from its country of origin.
Ogilvy & Mather Paris: Allianz 'CarSwap'
Brand: Allianz
Title(s): CarSwap
Agency: Ogilvy & Mather Paris
Agency website: http://ogilvyparis.fr/
Executive Creative Director: Baptiste Clinet
Creative Diretor: Nicolas Lautier
Art Director: Clara Noguier, Jeremy Bouchet
Copywriter: Olivier Le Lostec
Additional Credits: Art Buying: Laurence Nahmias
Integrated Producer: François Phan
Strategic Planner: Ivan Pejcic
Account Director: Batoul Hassoun
Account Supervisor: Jean Pousson-Ribis
Account Director: Aurore Clinet, Mythologies Lab
Director: Loïc Paillard, Filmarium Production
Published: 2014
Short Rationale: In France, car owners know that having car insurance is a legal obligation but they take little interest in the Insurance provider they go with, believing all providers offer pretty much the same thing.
So, when Allianz told Ogilvy Paris it had a new car insurance offer to promote, the agency knew its idea needed to be disruptive, in order to break through the haze of car insurance same-ness and make the added value of Allianz’ car insurance contracts clear and immediate in the minds of its consumers. Allianz’ premise is simple: Your car has left you stranded. With Allianz car insurance, you'll have a replacement car within 1 hour of reporting the incident and the car is reserved for your use up to 20 days.
The idea? A sculpture designed of two real-life cars embedded on top on one another. The bottom car laid upside down-- designed to represent your damaged car in need of being replaced. The top car, visibly in perfect working condition, represents the replacement vehicle provided by Allianz.
The One Off: Royal Doulton ' 200th Anniversary campaign'
Brand: Royal Doulton
Title(s): 200th Anniversary campaign
Agency: The One Off
Agency website: http://www.theoneoff.com/
Additional Credits: Brochure Photography: The One Off
Videography: The One Off
Published: February 2015
Short Rationale: 200 years is a campaign designed to celebrate that 2015 is the year of Royal Doulton’s bicentenary. With 7 limited edition product ranges, an overarching campaign identity was created and then distilled down into individual marques for each collection injecting the personality of the artist who created it.
Brochures and web pages were created as well as in-store POS and 2 campaign videos capturing interviews with Barber Osgerby, Charlene Mullen, Pure Evil and Nick Walker talking about the design and inspiration behind their collaboration with Royal Doulton.
The photoshoot took place in several locations across London, photographing each collection against a London skyline or backdrop that complimented each individual item.
The 200 years limited edition range launches in selected stores this month.
Sedley Place: Woodland Radicle Brands, Xilli 'Launch pack design'
Brand: Woodland Radicle Brands, Xilli
Title(s): Launch pack design
Agency: Sedley Place, London, UK
Agency website: http://www.sedley-place.co.uk
Creative Director: Jason Barney
Art Director (Photography): Kayvon Palangafkan
Copywriter: Steve Wilson
Illustrator: Gerry Barney
Photographer: David Burton
Published: February, 2015
Short Rationale: Creative agency Sedley Place has created the launch identity for Woodland Radicle Brands’ newest brand Xilli, a spirit drink that “re-ignites Aztec traditions and flavours”.
The cornerstone of the new identity is a design based on the ancient Aztec calendar stones with a sun god at the centre. The motif, which was especially drawn by the Sedley Place team, sits on the centre of the bottle. Under it sits the brand name drawn in a uniquely created script.
Xilli (pronounced chilli) is a spirit infused with a blend of spicy cayenne peppers, hot habanero chillies and a generous dash of tequila.
Crystelle Bédard: Les Charlatans 'Brand and packaging design'
Brand: Les Charlatans
Title(s): Brand and packaging design
Agency: Crystelle Bédard, Canada
Illustrations: Crystelle Bédard
Silkscreen printing: Crystelle Bédard
Photography: David Courteau
Published: January 2015