Ad of the Day: Cadillac – The Daring
Today's ad of the day from Cadillac celebrates those who drive the world forward through innovation.
Edith Piaf's 'Non, Je ne regrette rien' provides the soundtrack to the atmospheric spot, which shows icons including Richard Linklater, Anne Wojcicki and Njeri Rionge expanding on their personal approaches to life and the power of daring.
Set in downtown New York, the ad was crafted by Publicis, with help from independent media director Doug Liman and acclaimed cinematographer Janusz Kaminski.
Agency Publicis New York, Publicis UK
Executive Creative Director, Publicis London Andy Bird
Executive Creative Director, Publicis New York Joseph Johnson
EVP, Creative Director Carlos Figueiredo
VP, Creative Director Jean Rhode
VP, Creative Director Roger Norris
Chief Production Officer Lisa Bifulco
VP, Executive Producer Lauren Schneidmuller
Associate Producer Jennifer Truss
Music Producer Theresa Notartomaso
Broadcast Business Manager Janet Wollman