By The Drum Team | Editorial

February 21, 2015 | 1 min read

Twinings has poured a good chunk of cash - £10m - into this campaign, which has this lovely stop-motion ad at its heart.

The ad features paper-craft techniques to show a woman sipping a cup of Twinings Everyday English Breakfast tea in the morning and enter a world created from Twinings tea tags. It ends on the tagline ‘drink it all in’.

It's refreshing to see stop animation used, when such sophisticated uses of CGI are in play, and the effect renders this ad quite heart warming - aided by the backdrop of Sophia Loren's ‘Bing, Bang, Bong’ to reinforce the postive tone.

The ad was created by AMV BBDO.

Twinings UK Advertising

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