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Wieden+Kennedy Appointments

Blake Harrop heads to W+K Amsterdam after 4 years leading Tokyo office


By Jennifer Faull, Deputy Editor

February 20, 2015 | 2 min read

Blake Harrop has joined Wieden + Kennedy Amsterdam as managing director following a four year stint leading the agency’s Tokyo office.

Harrop replaces Clay Mills who returned to the UK at the beginning of the year to join Apple as senior director of marketing communications, EMEIA,

While at W+K Tokyo, Harrop is credited with driving considerable growth and developing work for clients including Nike, Facebook and Ben & Jerry's. Dave Luhr, W+K president and partner, says he was the “perfect fit” to lead Amsterdam office.

Prior to W+K, Harrop was a senior vice president with Digitas in New York and worked client-side in Seoul as the global head of interactive marketing for Samsung.

Of the move, Blake Harrop said he “feels like Jack Nicholson if he was invited to play point guard for the Lakers.”

“I'm thrilled to be joining the team. I've also been a fan of the work produced by the office for years,” he added.

In addition to Harrop, W+K Amsterdam has further expanded the team with four hires including Jeff Lam – who previously freelanced at Argonaut, B-Reel and Deutsch LA – as art director.

It caps off a successful start to the year for W+K Amsterdam. The agency rolled out the first pan-European campaign for Netflix in January, having won the creative account in last November.

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