Media

The Drum expands into US with New York reporting team

By The Drum Team | Staff Writer

The Drum (for agencies)

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The Drum article

February 19, 2015 | 3 min read

The Drum has expanded its operation to New York having hired two reporters as it grows its international presence beyond the UK.

Minda Smiley and Nesh Pillay have joined The Drum from Ad Age and Vice respectively, charged with reporting on media and marketing developments within the US, based out of New York.

Reporting to news editor, Jessica Davies, the pair will cover breaking news, industry events and grow the publication’s online presence.

Gordon Young, editor-in-chief of The Drum, commented: “We believe that the style in which The Drum operates and reports will bring something new to the US media and marketing sector and I look forward to developing our footprint in North America and beyond over the years to come.”

Sir Martin Sorrell, founder and chief executive of WPP, said: "‎The Drum has been tweaking the noses of its more established rivals for some time now in the UK. Its journey from Glasgow to London to New York is a lesson in the opportunities of the internet age. Good luck to them.”

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The Drum this week announced that Young was to take on the role of editor-in-chief of The Drum, as he looked to grow the publications international presence and develop its commercial offering, with Stephen Lepitak promoted to editor as a result.

Meanwhile, The Drum is also set to host Media Slap, a day-long event in London which will discuss the many changes taking place within the media sector and how business models can adapt to succeed.

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