Digital Transformation

Facebook working on Oculus Rift VR apps to immerse users in their social media constructs

By John McCarthy | Media editor

Meta

|

Oculus Rift article

February 18, 2015 | 2 min read

Facebook is working on apps to bring virtual reality (VR) sharing to life on the social network.

Chris Cox, head of product at Facebook, on Tuesday announced at the ReCode Code Media conference, that the social network has started producing apps in the VR realm for the Oculus Rift after acquiring the start-up for a $2bn almost a year ago.

Cox said: "You realise, when you're in [VR], that you're looking at the future, and it's going to be awesome. When you're in Facebook, you're just sending around these bits of experience - a photo, a video, a thought."

He added he added that VR could help “send a fuller picture” although he warned that the Oculus still had a long way to go before breaching into the mainstream, into the hands of consumers.

As the social network hits the third dimension via VR goggles such as Oculus, advertisers will be able to utilise the medium to provide better brand based experiences.

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