Australian breakfast drink Up&Go has appointed a quartet of UK agencies to help it deliver an integrated through-the-line UK launch campaign.
The multi-disciplined team sees DeVries Slam handling public relations; The Red Brick Road taking charge of advertising and experiential; The Village Communications tasked with media planning and B&B Studio working on design.
“Up&Go has a unique opportunity to revolutionise breakfast in the UK and we feel confident that the team we have appointed can help us achieve our goal. As a new brand to the UK we have worked closely with our agency teams to shape the DNA of the brand and their collective creativity, enthusiasm and commitment makes them the perfect partners to cement the success of Up&Go in the UK,” commented Rosie Foster-Carter, UK marketing director of Up&Go.
The launch activity will culminate in April with a mass experiential activation and an irreverent integrated national advertising campaign, both led by The Red Brick Road. The Village Communications and The Red Brick Road are collaborating on a national campaign to engage millennials via outdoor, online video and social media.