Australian breakfast drink Up&Go hires multi-disciplined agency team for UK launch
Australian breakfast drink Up&Go has appointed a quartet of UK agencies to help it deliver an integrated through-the-line UK launch campaign.
The multi-disciplined team sees DeVries Slam handling public relations; The Red Brick Road taking charge of advertising and experiential; The Village Communications tasked with media planning and B&B Studio working on design.
“Up&Go has a unique opportunity to revolutionise breakfast in the UK and we feel confident that the team we have appointed can help us achieve our goal. As a new brand to the UK we have worked closely with our agency teams to shape the DNA of the brand and their collective creativity, enthusiasm and commitment makes them the perfect partners to cement the success of Up&Go in the UK,” commented Rosie Foster-Carter, UK marketing director of Up&Go.
The launch activity will culminate in April with a mass experiential activation and an irreverent integrated national advertising campaign, both led by The Red Brick Road. The Village Communications and The Red Brick Road are collaborating on a national campaign to engage millennials via outdoor, online video and social media.
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The Red Brick Road
Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that get your brand a following. One where people cherish you, admire you and essentially become your media - ultimately generating a higher ROI.Our Team operate at the forefront of trends, tech and ideas. We are obsessed with not only getting our clients strong, game-changing results, but also with seeping their brand into culture and getting them under the skin of consumers. We believe in giving comms a long life, not a shelf-life. A brand without a following gets left behind.
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