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NME refutes Vice claim the magazine will drop its cover price to combat sales slump


By John McCarthy | Opinion editor

February 17, 2015 | 2 min read

NME has denied a Vice report claiming that the magazine will drop its cover price later this month - although a spokesperson never commented whether the magazine would become free in the future.

The British weekly music magazine was reportedly going to carry a cover price for the last time next week, becoming free for the first time since its launch in March 1952.

A spokesperson for NME’s UK publisher Time Inc. UK, told Buzzfeed editor-in-chief Luke Lewis that Vice’s report was “categorically” untrue, adding that next week’s edition will not be the last paid NME issue.

The speculation emerged amid dropping circulation figures for the £2.40 publication. Between July 2014 and January 2015, the total average print and digital circulation dropped to 15,384.

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