The National Citizen Service (NCS) has partnered with London-based spoken work artist Suli Breaks as it continues its pursuit to mobilise a generation and encourage the nation’s teens to ‘#SayYes’.
The digital campaign targeting 15-17 year olds across England and Northern Ireland reflects on the importance of embracing the opportunities life has to offer.
“Since launching in 2011, NCS has become the fastest growing youth movement for a century. In a flagship year for the programme, we’re looking to push boundaries of creative treatment and create content that our audience is excited and expectant to see,” commented Natasha Kizzle, director of marketing and communications, NCS.
“What we particularly love about the ‘Say Yes’ film is its uplifting and inspirational delivery, which not only reflect our brand values, but also the confidence-boosting outcomes of the NCS programme.”
The campaign, which is the brainchild of Kameleon, is based entirely around the words spoken and is set to the sounds of a bespoke composed audio track.
Executive producer, Jason Hocking, explained: “From the outset we decided this piece would be a fresh approach to a spoken word piece, both visually and musically. We deliberately wanted to avoid the usual clichés often associated with spoken world, and the set, graphics and sound mix are all part of that, complementing the words and visuals perfectly.”
Kameleon co-founder, Richard Armstrong, add that the work is another example of how NCS is “at the forefront of content marketing”.
In addition to the film the #SayYes message will be promoted across all NCS social channels until the end of March. Kameleon’s sister agency Make worked on the production with Blue Rubicon handling the wider social push.