Mashable continues international expansion with India launch
Mashable announced today that it has partnered with India.com to expand the media brand’s coverage to India.
“As Mashable continues to grow in parallel with the expansion of digital, entering into India was an obvious next-step. Digital and technology continue to have a profound impact on the world’s largest democracy and Mashable will look to chronicle this transformation in unique ways that truly resonate with the Connected Generation,” said Pete Cashmore, founder and chief of mashable.
The partnership, which was a joint venture between Penske Media Corporation (PMC) and Zee Entertainment Enterprises Ltd., will allow for an editorial team in India, which will provide both local and international coverage.
“We believe that the combination of Mashable and India.com will provide a unique content destination curated for India's fast growing online generation,” said Punit Goenka chief executive of Zee Entertainment Enterprises Ltd. “We look forward to working with the Mashable team around the world to create a truly world-class and innovative site at Mashable India.”
The expansion was just part of Mashable’s aim to grow its international reach. The company opened a UK office last year and hired reporters in Australia in an effort to cater to its global audience which comprises half of its monthly unique visitors.