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Betfair revs up for The Cheltenham Festival with 'Tap Tap Boom' campaign

Betfair has unleashed its latest creative offering to coincide with the run up to The Cheltenham Festival.

Created by WCRS, the integrated campaign spans TV, digital and press, continuing Betfair’s ‘This is Play’ brand idea.

Mark Ody, brand director at Betfair, commented: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”

WCRS executive creative director, Leon Jaume, added: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”

The campaign, which was directed by Brent Bonacorso at Papaya, is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’.