Barnardo's Made in Chelsea Binky Felstead

Barnardo's criticised for paying Made in Chelsea star £3k to promote retail arm

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By Natalie Mortimer | N/A

February 17, 2015 | 3 min read

Children's charity Barnardo's has come under heavy criticism for its decision to pay Made in Chelsea star Alexandra (Binky) Felstead £3000 to promote its retail arm on Instagram.

The backlash follows a report by The Sun newspaper which claimed the reality TV star was paid £20,000 to work for the charity. However Banardo's denied this and stood by its decision to pay out the £3000 fee.

In a statement posted on the charity's website, it said that the campaign was a way of "testing the impact of a popular celebrity" in a bid to appeal to a wider audience.

“This is the first time we had agreed to pay a celebrity for a retail campaign," read the statement. "We have had to postpone some previous retail campaigns as we have been unable to secure the right celebrity backing. This was a way of testing the impact of a popular celebrity in order to appeal to a new, wider audience. This was not a decision we took lightly.

“Barnardo's retail shops are part of the charity's trading arm and as such operate in a commercial environment. We are soon to launch a new campaign to encourage much needed donations to our shops."

Barnardo's said it "took a business decision" to work with Felstead using retail profits to pay the fee and added that it expects the campaign to increase retail stock "significantly".

In a Twitter post Felstead said she was "horrified" at the claims made by The Sun and said she "always intended" to donate her fee to charity.

Barnardo's Made in Chelsea Binky Felstead

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