In anticipation of Shrove Tuesday tomorrow (17 February), major brands and companies took the opportunity to share some #PancakeDay content on Twitter to celebrate the tradition.
With #PancakeDay trending on Twitter today, brands saw the chance to join the social media discourse and generate some buzz.
First up was Samsung with a competition encouraging social media users to submit a photo so their likeness can be forever captured in pancakey goodness.
#PancakeDay tomorrow, lads. pic.twitter.com/c7iL10oEBZ — Paddy Power (@paddypower) February 16, 2015
— Jamie Oliver (@jamieoliver) February 16, 2015
Sick of the same old crepe? Get organised for #PancakeDay with our guide to top toppings http://t.co/okQkS9WtkHpic.twitter.com/s4moJoUN3r — Harvey Nichols (@HarveyNichols) February 16, 2015
Why make round pancakes when you can make Peppa Pig ones? http://t.co/ysNY9Or8aO#PancakeDaypic.twitter.com/2gwBXFm9EY — Netmums (@Netmums) February 16, 2015
Of course we know #PancakeDay's not until Tuesday. We're just, y'know, practising. pic.twitter.com/UZQuTwOINL — Lidl UK (@LidlUK) February 15, 2015
Batter up for #PancakeDay with these tasty Scottish recipes: http://t.co/Zt8k0NZHQ0#TasteScotlandpic.twitter.com/R7kNOo4N7y — VisitScotland (@VisitScotland) February 15, 2015
And finally, Reading & Leeds Festival
Last week Nutella made mouths water with its Pancake Day ad, positioning the brand as the perfect spread to celebrate the occasion.