How brands flipped out on Twitter in celebration of #PancakeDay
In anticipation of Shrove Tuesday tomorrow (17 February), major brands and companies took the opportunity to share some #PancakeDay content on Twitter to celebrate the tradition.
With #PancakeDay trending on Twitter today, brands saw the chance to join the social media discourse and generate some buzz.
First up was Samsung with a competition encouraging social media users to submit a photo so their likeness can be forever captured in pancakey goodness.
Samsung UK
Paddy Power
#PancakeDay tomorrow, lads. pic.twitter.com/c7iL10oEBZ — Paddy Power (@paddypower) February 16, 2015Jamie Oliver
Morning #RecipeOfTheDay Vegan blueberry pancakes light, fluffy and delicious #PancakeDay prep http://t.co/iP66oH0Dyo pic.twitter.com/FFaZstOQKf
— Jamie Oliver (@jamieoliver) February 16, 2015
Harvey Nichols
Sick of the same old crepe? Get organised for #PancakeDay with our guide to top toppings http://t.co/okQkS9WtkH pic.twitter.com/s4moJoUN3r — Harvey Nichols (@HarveyNichols) February 16, 2015 Quidco
Netmums
Why make round pancakes when you can make Peppa Pig ones? http://t.co/ysNY9Or8aO #PancakeDay pic.twitter.com/2gwBXFm9EY — Netmums (@Netmums) February 16, 2015Waitrose
Save a third on our #PancakeDay must-haves. From honey to raspberries, what will you enjoy? http://t.co/qnGdmexyYm pic.twitter.com/o34XnOicrg — Waitrose (@waitrose) February 16, 2015
Lidl UK
Of course we know #PancakeDay's not until Tuesday. We're just, y'know, practising. pic.twitter.com/UZQuTwOINL — Lidl UK (@LidlUK) February 15, 2015GuideDogs
It's time to start thinking about #pancakeday! Plan your #puppypancake with our how to guide: http://t.co/baf9fyfl4j pic.twitter.com/wzVTobb3bp — Guide Dogs (@guidedogs) February 12, 2015
VisitScotland
Batter up for #PancakeDay with these tasty Scottish recipes: http://t.co/Zt8k0NZHQ0 #TasteScotland pic.twitter.com/R7kNOo4N7y — VisitScotland (@VisitScotland) February 15, 2015And finally, Reading & Leeds Festival
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Sign upLast week Nutella made mouths water with its Pancake Day ad, positioning the brand as the perfect spread to celebrate the occasion.