In anticipation of Shrove Tuesday tomorrow (17 February), major brands and companies took the opportunity to share some #PancakeDay content on Twitter to celebrate the tradition.
With #PancakeDay trending on Twitter today, brands saw the chance to join the social media discourse and generate some buzz.
First up was Samsung with a competition encouraging social media users to submit a photo so their likeness can be forever captured in pancakey goodness.
Samsung UK
Paddy Power
#PancakeDay tomorrow, lads. pic.twitter.com/c7iL10oEBZ — Paddy Power (@paddypower) February 16, 2015Jamie Oliver
Morning #RecipeOfTheDay Vegan blueberry pancakes light, fluffy and delicious #PancakeDay prep http://t.co/iP66oH0Dyopic.twitter.com/FFaZstOQKf
— Jamie Oliver (@jamieoliver) February 16, 2015
Harvey Nichols
Sick of the same old crepe? Get organised for #PancakeDay with our guide to top toppings http://t.co/okQkS9WtkHpic.twitter.com/s4moJoUN3r — Harvey Nichols (@HarveyNichols) February 16, 2015Quidco
Netmums
Why make round pancakes when you can make Peppa Pig ones? http://t.co/ysNY9Or8aO#PancakeDaypic.twitter.com/2gwBXFm9EY — Netmums (@Netmums) February 16, 2015Waitrose
Save a third on our #PancakeDay must-haves. From honey to raspberries, what will you enjoy? http://t.co/qnGdmexyYmpic.twitter.com/o34XnOicrg — Waitrose (@waitrose) February 16, 2015
Lidl UK
Of course we know #PancakeDay's not until Tuesday. We're just, y'know, practising. pic.twitter.com/UZQuTwOINL — Lidl UK (@LidlUK) February 15, 2015GuideDogs
It's time to start thinking about #pancakeday! Plan your #puppypancake with our how to guide: http://t.co/baf9fyfl4jpic.twitter.com/wzVTobb3bp — Guide Dogs (@guidedogs) February 12, 2015
VisitScotland
Batter up for #PancakeDay with these tasty Scottish recipes: http://t.co/Zt8k0NZHQ0#TasteScotlandpic.twitter.com/R7kNOo4N7y — VisitScotland (@VisitScotland) February 15, 2015And finally, Reading & Leeds Festival
Last week Nutella made mouths water with its Pancake Day ad, positioning the brand as the perfect spread to celebrate the occasion.
Like what you see? We can email it to you
