House of Fraser has signed as the title sponsor of the British Academy Television Awards, extending its three-year fashion parternship with BAFTA.
As title sponsor House of Fraser will continue to serve as the official men’s and women’s fashion partner for the event on 10 May, and will style BAFTA’s Television Awards nominees.
John King, chief executive of House of Fraser, said the extension of the partnership comes as the retailer looks to position itself as supporting British talent. “The British Academy Television Awards celebrate the very best in television talent and creativity while reinforcing British broadcasting’s reputation as the best in the world.
"House of Fraser is delighted to become the title sponsor of the awards, emphasising our commitment in recognising and supporting both established and emerging British talent.”
The retailer replaces telecommunications company Arqiva as title sponsor.