Fit Healthy Fabulous appoints Cuckoo Design to overhaul brand identity
Health and wellbeing company Fit Healthy Fabulous has appointed Cuckoo Design to overhaul its brand identity, including the creation of two additional brands and websites and the development of an initial marketing communication strategy.
Fit Healthy Fabulous, launched in 2013, helps clients to achieve a healthier lifestyle through tailored exercise plans and dietary programmes.
Initial work has commenced with Salford-based Cuckoo developing the new Fit Healthy Fabulous brand identity plus two umbrella brands, RealResults4RealPeople.com and IfICanDoItYouCanDoIt.co.uk. Web design and build activity is continuing for all three websites with view to launch later this year.
Mike Sneddon, managing director of Fit Healthy Fabulous, said: “We wanted a design that truly captured the personality of our brand and could be carried through to our family of businesses. We have been working very closely with Cuckoo to ensure we stayed true to the values that got us where we are today. We are extremely excited to see everything coming together.”
Phil Rainey, creative director at Cuckoo Design, said: "Fit Healthy Fabulous approached us for a set of identities which would capture the lifestyle and wellbeing aspects of their businesses in a fun yet professional way. Mike and Emma are extremely passionate about their business so we wanted to encompass this in the overall design."
Cuckoo Design’s clients include GE Capital, Crowne Plaza, Holiday Inn, Best Western and Cooksmill.
Content created with:
Cuckoo
Leading Manchester design, digital and marketing agency, bringing imaginative, effective brand solutions to a diverse range of clients.
People who lived through...