For our second Air Your Briefs challenge, The Drum and the Radio Advertising Bureau (RAB) asked creatives to come up with a radio campaign to save Soho.
The London district came under the spotlight after several celebrities, including Stephen Fry and Idris Elba, signed an open letter to the government calling for action to protect the London district from losing its edge following an increase in property development in area.
The brilliant entries were aired online and we can now reveal the top five most popular ads as voted for by our readers, with the winner collecting a pair of Beats headphones courtesy of the RAB.
If you didn't win this week don't worry, Air Your Briefs will return on Monday 23 February, when we'll be setting you a brand new hypothetical brief to scamp up a response to.
And if you want to stay ahead of the game then check out the RAB's Aerials EarApp which simplifies the process of making radio demos.
5. Maple Street Studios – Urgent Appeal
4. Darren Crew – ‘In for the Kill’
3. Maple Street Studios – New Soho
2. Dan Marsh – ‘Outbreak’
1. Maple Street Studios – There’s A Place
Well done to Maple Street Studios – a pair of Beats headphones are on their way to you!
Thanks to everyone who took part, and if you weren't a winner this time stay tuned to The Drum as we'll be releasing a new brief next week.