Ad of the Day: O2- The Power of Support
Today's ad of the day from O2 aims to rally support for the England Rugby team and marks the launch of the telecommunication company's Wear the Rose campaign to champion the team.
Created by VCCP the rather sombre spot shows a series of people in different situations, such as a Dad learing to swim and a teenage girl approaching her crush at school, cheered on by family and friends.
Project name: The Power of Support
Client: O2
Creative agency: VCCP
Agency producer: Olly Calverley
Creative director: Jonny Parker & Chris Birch
Copywriter: Christopher Keatinge
Art director: Tom Houser
Planner: Martin Coomber
Media agency: Forward MC
Production company: Blink Productions
Director: Tomas Mankovsky
Sound studio: Wave
Sound engineer: Martin Leitner
Post house: Electric Theatre Collective
Colourist: Aubrey Woodiwiss
Flame artist: Giles Cheetham