Glenmorangie introduces new Pride 1978 whisky with packaging from ButterflyCannon

Glenmorangie has taken the wraps off a new 34-year-old whisky with packaging designed by ButterflyCannon.

For the Pride 1978 blend, ButterflyCannon has given the outer packaging a deep burgundy oak finish to emphasise the product's "prestigious nature and its exclusive story".

The decanter's distinctive outer 'cask' ring and metal stopper were clad with deep red wood panels.

“Building on the success of Pride 1981, Glenmorangie wanted to ensure that we retained the distinctive ‘aesthetic’ recognition whilst further distinguishing Pride 1978’s exclusive story and increased rarity and prestige," said ButterflyCannon creative director Jon Davies.