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By Gillian West, Social media manager

February 14, 2015 | 1 min read

Lastminute.com has turned lustminute.com in this cheeky commercial promoting Europe’s sexiest hotspots.

The innuendo-laden tour of destinations is both saucy and fun and certainly got The Drum readers’ blood pumping, topping of our Valentine’s Day Creative Showcase.

The adam&eveDDB-created film is not your usual Valentine’s Day slush fest choosing to focus on the naughtier side of Valentine’s breaks.

The full Valentine's 2015 round-up featuring Tesco, Scope, Ikea and more is available to view here.

Creative Agency adam&eveDDB Ⓦ

CCO Ben Priest

ECD Richard Brim / Ben Tollett

Creative Director Frank Ginger / Shay Reading

Creative Frances Leach / Christopher Bowsher

Planner Dom Boyd

Film Production cain&abel

Director Robert Smith

Producer Jack Bayley

Colourist Paul Harrison @ Finish

Adam&EveDDB Lastminute.com Ad of the Day

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