Vine Chart: Sonos, MTV and Hewlett-Packard come out on top


By The Drum Team | Editorial

February 13, 2015 | 2 min read

Welcome to The Drum's brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Sonos took the top spot this week, thanks to a clip showcasing some of the 51 speakers designed for the brand by various visual artists ahead of the Grammys.

The artsy Vine ensured a weekly loop increase of 408 per cent for the speaker firm, which recently unleashed a new pulsing optical illusion logo.

In keeping with the Grammys theme, MTV Style came in at number two with a six-second clip looking back on Rihanna's red carpet outfits over the past few years.

The video brought the entertainment channel's total loop count up 306,558 – a rise of 141 per cent.

And Vine actor Marcus Johns earned Hewlett-Packard third place with his 'Vammys' entry song 'Loop It', created on the computing brand's new x360 convertible laptop.

Tesco, Cosmopolitan and BBC Sport also made it into the chart this week.

Vine Chart

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