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Valentine's 2015: Cupid's arrow hits Häagen-Dazs, Ikea, Dominos, Geometry Global Paris, Tesco and more


By Gillian West, Social media manager

February 13, 2015 | 15 min read

Once again The Drum has been inundated with brands, agencies and more wanting to be our Valentine. We love them all and couldn't possibly pick a favourite, so we'll leave that up to you.

So whilst you eagerly await the postman's arrival tomorrow morning take a look at this loveable bunch hoping to be our Valentine.

Voting has now closed and the winner will be featured as The Drum's 'Ad of the Day' tomorrow (Saturday 14 February).

Heart Transplants UK

Brand: Heart Transplant UK

Title(s): Give Your Heart this Valentine's Day

Agency: Dare

Stacie is one of 265 people in the UK in need of a new heart. She's been on a waiting list for three years. Whilst nine out of 10 people support organ donation, only three out of 10 of us actually sign up. Please help people like Stacie by becoming a registered donor.


Title(s): Sexy delights of Europe

Agency: adam&eveDDB is seducing lovers to enjoy the sexy delights of Europe this Valentine’s Day through a cheeky and bold video. It’s positioning the brand as the go-to site for #lustminute city breaks and gifts, and will be sure to make viewers never look at art or bakers in the same way again.

The video sits at the heart of a wider Valentine’s Day campaign and aims to connect with the big annual day for lovers in a fun and provocative way, to generate a spike of buzz around the date. The delights of Europe will also be passionately embraced by’s social media channels, PR, press ads, CRM, content and naughty hotel recommendations across the site.

The film, created by adam&eveDDB, is not your usual love fest around chocolates and roses. Instead, it showcases a series of suggestive images of famous art, monuments and delicacies from across Europe. Whilst offering cultural inspiration, it sums up perfectly what a Valentine’s weekend break should really be all about.


Brand: Durex

Title(s): Why not give something a little different for a change?

Durex is inspiring couples to make a break with tradition and routine this Valentine’s Day and try something new and give something different.

Following new research commissioned by Durex that found that pleasure gels are one of the most popular things that people would like to experiment with in the bedroom, February 14 is the perfect time to ditch the chocolates and roses and try something new.


Title(s): Mix Tape

Agency: WCRS’s Valentine’s Day marketing campaign challenges the nation to #ShowTheLove.

The campaign includes TV, press and digital activity and is intended to encourage the nation to be romantic- in an age where public displays of affection are frowned upon and technology is everywhere.

It tells the story of a couple’s romance through a mixtape and hero’s one of’s products - a personalised mix tape print, which is the saviour when the mixtape breaks.


Brand: Häagen-Dazs

Title(s): Real Questions, Real Relationships

Agency: UM London

‘Real Questions, Real Relationships’ is the latest evolution of Häagen-Dazs’s ‘Nothing is better than Real’ positioning.

The activity centres around five questions, written in conjunction with relationship psychologists at the School of Life. The series aims to provoke people to focus on particular aspects of their relationships and to spark more playful, surprising – more real – conversations than usual.

The series of questions will appear in branded editorial content, online in the Huffington Post. Each question will be accompanied by a video exploring the topic.


Brand: Tapely

Title(s): Be A Valentine Hit

Valentine heat is on and everybody is looking for the perfect gift. It’s surely a harsh time for those who want to be original and avoid the corner of Chocolate & Flower Streets (nobody gets tired of jewels).

Thinking out of the (heart-shaped) box, you can make a Tapely mixtape. You just pick the right songs, a beautiful visual outlet for your playlist and you have a personal gift that will keep on giving, a gift enjoyed together.

Whatever you choose, it’s always a spot-on idea to complement it with a special gesture that take things to the next level.


Brand: Nissan

Title(s): Breaking up with petrol has never been so easy

Agency: DigitasLBi France

This year, Nissan is going against the typical Valentine’s mood to look at various (funny!) ways of breaking up, in a series of videos, animated GIFs and e-Cards, published on social media in the week leading up to 14 February.

The hardest words to say or hear on Valentine’s Day are “this relationship isn’t working.”But according to Facebook and Twitter, that’s what a lot of us are thinking! Shocking but true: around Valentine’s is the most common time for people to mention “break up” in their update status*. And at the same time of year, Twitter shows #single trending like crazy.

That’s why this year, Nissan has decided to send a message to everyone thinking about moving on. Thanks to a short film that draws humour from all the many uncomfortable ways people use to say, “sorry, it’s over…” Nissan makes the point: in comparison, breaking up with petrol doesn’t seem so hard!

Just like a break-up, switching from a petrol car to a 100 per cent electric one seems like a tough decision, but once you’ve made it, a new start is guaranteed.


Brand: Scope

Title(s): Kiss the Awkward Goodbye

Agency: Grey London

This Valentine’s Day, disability charity Scope and creative agency Grey London are urging the public to ‘kiss the awkward goodbye’ with a series of tongue-in-cheek, disability-themed cards.

With slogans including ‘Get your cane, you’ve pulled’ and ‘I love you (and it’s not just for the free parking)’, the set of four illustrated cards will be given away with every purchase made at Scope’s Camden store. To get them out to the masses, they’re also available for people to share online at and via social media.

The campaign – a continuation of Scope’s 'End the Awkward' campaign that launched with three Alex Brooker-themed ads last year – launches as research shows that just 5 per cent of people who aren’t disabled have ever asked out, or been on a date with, a disabled person.


Brand: Tesco

Title(s): #LoveIsAllAround

Agency: Zone

As part of its #LoveIsAllAround valentines day campaign, Tesco has produced a series of valentines day e-cards for customers to share on social media.

The cards play on well-known Tesco slogans including 'You're the finest' and 'You're my bag for life'.


KISS CHASE from Young on Vimeo.

Brand: Young

Title(s): Kiss Chase

Agency: Young

To get you in the mood for romance this valentines, Manchester animation studio Young has created a stop motion animation.

The project is inspired by children's wooden toy blocks, where each of the block's 6 sides is photographed on rotation to create the various animated sequences.

The wooden blocks were produced by Bristol’s Amalgam Model-makers; using Tilia wood, masks were laser-cut and then airbrushed with acrylic ink.


Brand: Expedia

Title(s): Get a Room

Agency: 180LA

This valentines 180LA and Expedia decided to 'expose' real couples caught in the middle of very public displays of affection in a spot that encourages them to 'get a room'.

To celebrate and spread the love of the holiday, Expedia is incentivising couples to actually get that room with a $50 off promotion.


Brand: Domino's

Title(s): #CheesyChatUpLines

Agency: Iris Worldwide

Domino's has been calling on its Twitter followers to share their #CheesyChatUpLines this week.

They've now rounded up the best 15 and are encouraging pizza fans to vote for their favourite and the lucky winner will pick up a valentines treat.

Geometry Global Paris

Brand: Geometry Global Paris

Title(s): French Kiss

Agency: Geometry Global Paris

Geometry Global Paris demonstrate just how far employees will go for their clients (and for a kiss!)

Geometry workers are pushed outside of their comfort zone upon being asked to show appreciation and affection for clients in a completely non-traditional way.


Brand: Pandora

Title(s): The Wishing Tree

Agency: iProspect

Pandora's Wishing Tree asks visitors to tie a wish to the virtual tree, adding a personalised, heart felt message for a loved one.

Pandora customers can also enter the prize draw to win one of ten hand finished pieces of jewellery from the Valentine’s Day Collection.


Brand: Ikea


Agency: Isobar

From cuddling up with your STENKLÖVER to winning over someone’s HÅRTE, retailer Ikea invites lovers to express their feeling with a limited edition IKEA LÜVKARD this Valentine's Day.

Carswell Gould

Brand: Carswell Gould

Title(s): Date Escape

Agency: Carswell Gould

Southampton-based marketing communications agency Carswell Gould has created a solution to the problem by releasing a new app called Date Escape.

The web-based app, which works across mobile platforms, helps people out of awkward situations including a bad date and being late for a business meeting. By calling upon a range of fictional scenarios, from an urgent meeting with the Prime Minister to helping to deliver a baby, the app’s user is equipped with the perfect excuse for any situation.


Brand: Samsung

Title(s): #LoveNote

Agency: Cheil UK

Samsung is spreading the love to its friends and followers this Valentine’s Day via a social media campaign, created by Cheil UK, called #LoveNote.

Samsung is asking its followers across its social media channels to email with their Valentine’s message for that someone special and that person’s Twitter handle.

The best messages will be handpicked at random and given to a dedicated team of illustrators, who will harness the Note 4’s touchscreen technology, combined with the S Pen, to craft and design a bespoke, illustrated love note to that person’s Valentine.

Samsung will also Tweet celebrities across the Twittersphere with a very special love note.


Brand: Mini

Title(s): Mini Valentine

Agency: Iris Worldwide

Mini UK is giving its fans the opportunity to put their special someone's name up in lights this Valentine's Day. Facebook posts in the lead up to the 14th, will ask the Mini UK community to submit their own Mini Valentine to have the chance to have them crafted into one of a limited number of special Valentine's Day surprises. There will also be an opportunity to win one of three Mini prize packs to gift to their special someone.


Brand: Vodafone

Title(s): Your Mix for Valentine's Day

Agency: ais London

Just in time for Valentine's Day Vodafone has teamed up with its Home Entertainment partner, Spotify to give you the chance to create your own mixtape and share with a loved one. Whether you're ‘Crazy in Love’ or want someone ‘Back for Good’, there's no better way to win hearts than with this lovely digital campaign.

The Climate Coalition

Brand: The Climate Coalition

Title(s): Show the Love

Agency: Tribal Worldwide, London

The Show the Love campaign is the initiative of The Climate Coalition which represents the largest group of people in the UK dedicated to climate change and aims to raise awareness on this important issue by asking people to watch and share the film, wear green hearts and post things they LOVE that could be lost to climate change on their Twitter and Instagram, for example #London, #sandybeaches or #bees.


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