“Under the flyover” charity Westway Trust launches new unified web platform

The new site unifies five subdomains with a single database and CMS.

Community charity Westway Trust has consolidated its online activity with a new single web platform designed and developed by CTI Digital.

Westway Trust is responsible for managing and regenerating 23 acres of land under the A40 flyover in Kensington and Chelsea, for the benefit of the community. The estate includes sporting facilities, cultural venues, parks, retail outlets and offices for local businesses and attracts more than one million visitors each year.

Chris Humphries, Westway’s marketing director, said “As one of the UK’s largest social enterprises, we needed a website that truly reflected our commitment to serving our community.”

Following a recent rebranding exercise, the new fully responsive site, built using Drupal7, unifies five subdomains with a single database and content management system. CTI Digital will provide on-going training, plus support with PPC management, social media and content creatio.

Nick Rhind, chief executive officer of CTI Digital, said: “The single platform solution we have created for Westway allow the key areas of the business to be united in a coherent and intuitive manner.”

CTI Digital’s clients include the British Council, Canonbury Healthcare, London Gatwick and Manchester Central.

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