Possible has brought in Neil Miller to head up its UK operation as chief executive.
Miller founded DNA which was acquired by Razorfish in 2005. He spent five years leading the UK office as chief executive before jointly setting up WPP marketing tech firm Fabric.
Darin Brown, chief executive EMEA, said Miller would steer the agency – which already has 20 global offices – towards further expansion.
"As the business enters a new stage of maturity, Neil is perfectly placed to steer the agency towards further expansion, bringing strategic direction and deep industry expertise built on years of senior leadership across multiple leading digital agencies.
“This is a natural progression for a global agency to bring on board such a well-regarded industry leader to take the business forward, build our strengths and deliver growth,” he said
Current UK chief executive, Justin Cooke, has seen his role transition to founder. Cooke will work alongside Miller to focus on the agency’s development plans.
Possible counts Microsoft, P&G, and Coca-Cola among its global clients.